Convertr Joins LaunchPoint by Marketo

Denver, CO, May 21, 2019 --(PR.com)-- Convertr, a data platform that unites your technology stack to automate delivery of accurate and actionable data and provide deep insights that drive your business forward, has joined LaunchPoint by Marketo, an Adobe company, as part of the Accelerate partner program.

When Convertr is integrated with Marketo, B2B marketers can automate their data processes and focus on optimizing their demand strategy — creating the right touchpoints for the right people, converting them into customers.

Benefits of Convertr’s integration with Marketo include:

- Lead data is validated and enriched at the point of data ingestion, to fill customer databases with accurate and actionable leads that are ready to advance through the buyer’s journey.
- Time-intensive data processes are replaced with automated workflows that deliver accurate and complete data records before leads go cold.
- Performance metrics from lead capture all the way through conversion allow marketers to analyze and refine strategies to improve ROI.

According to Convertr’s Chief Strategy Officer, Chris Messina, “Marketo empowers marketers in ways that were unimaginable 10-20 years ago, but as databases get filled with bad or duplicative data, analyzing and optimizing data becomes a challenge. By processing new data through Convertr before populating it into Marketo, our joint customers can leverage this data to convert the right prospects.”

“We’re pleased to welcome Convertr into the Marketo Accelerate program,” added Shai Alfandary, Global Head of ISVs and LaunchPoint. “High-quality data is fundamental in creating superior customer engagement, and integration partners like Convertr will help our customers drive growth through more robust and accurate databases.”

About Convertr:
Convertr is an API-first data optimization platform that acts as a filter between any two data points. We protect companies against expensive, bloated databases overwhelmed by bad data.

As a true SaaS platform, Convertr is not a lead or data provider. We are an unbiased tool used to filter, enhance, normalize, and automatically route compliant, accurate & actionable data to any number of endpoints.