Birmingham, MI, June 13, 2019 --(PR.com
)-- SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, June 18, 2019, at 9 AM EST discuss website conversions. The webinar will be educational and intended for business owners to consider making their websites more effective to existing website visitors.
The webinar will be presented by Melih Oztalay, CEO of SmartFinds Marketing. Mr. Oztalay is a 25-year digital marketing veteran, industry author, and speaker. “Businesses tend to get tied up with what they know and have been doing in their digital marketing activities. Re-focusing their energies based on the results they see in Google Analytics can greatly improve the effectiveness of their website,” explains Mr. Oztalay. “Consider my 4 A’s of Digital Marketing and Technology. Anticipate Change, Accept Changes, Adapt to Changes, and Adopt the Changes. The digital industry is all about change and early adoption,” added Mr. Oztalay.
Website Conversions, SEO, CRO and CTA
Website conversions have become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website.
Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results.
The website conversion process is different for Business-To-Consumer (B2C) vs. Business-To-Business (B2B). However, the specific conversion optimization activity is actually the same, especially when you forgo making the necessary changes to your website’s technical optimization. Businesses need to focus on Conversion-Rate-Optimization (CRO), is an action taken by your website visitor in response to one or many calls to action (CTA).
Additionally, the user experience (UX) and user interface (UI) are important factors in your website design and website design optimization, laid out and functions to the website visitor. UX helps to generate an enjoyable experience through the way a user interacts with the web page. UI is the way a web page is designed and laid out to the website visitor.
Website Conversions Webinar Topics
Learn about this and more at the webinar. This webinar will help you:
Locate website conversion problems in Google Analytics
Explore solutions to fix conversion issues
Review a successful conversion improvement case study
Experience troubleshooting of a webinar attendee’s conversion issue
Collaborate with others to solve your website conversion dilemma
Join SmartFinds Marketing on Tuesday, June 18 @ 9 AM EST for one hour to improve your website’s lead and sale conversion. The webinar will be recorded and made available to all registrants along with the presentation’s PDF.
You can register at http://bit.ly/webinar-converting-visitors
About SmartFinds Marketing
Smartfinds Marketing provides innovative, personalized digital marketing strategies and solutions. With nearly 25 years experiences in web technologies, advertising and marketing, SmartFinds strives to help customers navigate the digital marketing and advertising world through education, consultation and results interpretation. As an innovator and early adopter of web technologies, SmartFinds follows strategic marketing processes in which technology is used as a tool to achieve the business results. Smartfinds is headquartered in Birmingham, MI and has broad client experiences with websites, website marketability, website marketing, inbound marketing strategies, digital advertising, and much more. To learn more visit www.smartfindsmarketing.com or call +1 (866) 501-5758.