Portland, OR, June 26, 2019 --(PR.com
)-- When Mike Nierengarten founded Obility in 2011, it was one of the first SEO companies using its skills to track marketing leads to revenue for their clients. Now, the industry is flooded with agencies claiming to do this, but Obility has learned how to keep its edge in the crowded field. Its acquisition of Haatzama Marketing earlier this year along with the onboarding of Angela Earl as Chief Revenue Officer is is part of Obility’s strategy to stay on top.
“The strategy has shifted some as I’ve come on board,” said Earl. "There’s an industry push now to drive everything to revenue, but often there's a gap between that drive and resource availability. That’s where Obiility's in-house operations teams can provide advantage and fill the gap, analyzing business data and providing actionable intelligence for our clients.” The operations team were Earl’s brainchild back when she was owner of Haatzama Marketing.
The agency has seen steady growth over the last several years stemming from its reputation and it's growing line-up of expert services. Obility’s two-year growth percentage was over 68% posting revenues of $3,640,782 in 2017 climbing to $4,707,419 in 2018.
Obility’s team builds and tests paid media and SEO campaigns for clients. They are best known for the ability to test and optimize campaigns for revenue generation. With the recent acquisition they now offer system implementation, configuration, and administration services as well as business intelligence and data analysis. Other SEO companies often pull in 1099 workers for the latter, but having full-time teams in place allows Obility to provide much better customer service, said CEO, Mike Nierengarten.
Obility’s strong reputation and continued focus on revenue optimization has landed some large and growing clients, including Hitachi, SAP, and Glidex.
Obility opened a Boston office this March to be closer to better serve existing eastern-US and international clients. The agency has also grown its local operations, with the number of employees growing from 32 in 2018 to 40 plus in 2019.
“We’re always looking for a very specific type of person to join the team,” Nierengarten said. Our employees are passionate about what we do and so referrals are a primary source of team growth. Our clients have also come to work for us or refer from their friends and colleagues.”
Nierengarten and Earl see a lot of potential for continued growth through continued dedication to a foundational focus on revenue operations for business to business clients.
“The market and our reputation was the driver of the 2018 growth,” Nierengarten said. “I think what will propel us to our 2019 goals is the talent and dedication of our amazing team.”