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Prentice, PLLC

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Prentice Teaches Psychotherapist the Business of Private Practice

Washington, DC, July 10, 2019 --( In a field dedicated to helping patients learn to advocate for their own needs, Prentice teaches psychotherapists how to advocate for themselves. Since Freud, psychotherapists have been trained how to be helping, healing professionals, not how to be successful business executives. As the demand for mental health services grows, so too does the demand for private practitioners. There are ample training opportunities for psychotherapists to hone their clinical skills but what about their business acumen? Enter Prentice.

About Prentice

A decade after launching successful private practices, Rachel Miller, Psy.D., and Erin Peterson, Ph.D., established ‘Prentice’ to help others build meaningful and financially viable private practices. Through professional development seminars, supervision, and boot camps, Prentice addresses important business concerns such as setting fees, enforcing cancellation policies, marketing, and self-promotion. Prentice supports therapists to navigate the tension between being a helping professional and operating from an entrepreneurial mindset.

New professionals interested in private practice are encouraged to apply for the ‘Prentice’ship, a year-long training program for post doctorate professionals pre or post licensure. In this program, Drs. Miller and Peterson provide clinical supervision, professional development, a steady flow of patient referrals, and business guidance to help trainees develop their professional brand and clinical niche.


To learn more about Prentice and the women behind its inception, please contact:
Contact Information
Ariel Beckerman

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