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Sub Sea Systems, Inc.

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Sub Sea Systems, Creator of Sea TREK Helmet Diving, Celebrates Special Anniversary

Diamond Springs, CA, July 14, 2019 --( Sub Sea Systems’ Sea TREK® helmet diving program celebrates 20 years. Sea TREK is a guided helmet diving tour for non-divers and non-swimmers and is available at over 50 locations on 5 continents in 26 countries. With 3 million participants and counting, Sea TREK is the largest and most successful helmet diving program in the world.

“Our company is focused on making our oceans accessible through product innovation and comprehensive operating programs. Sea TREK has proven to be an extremely popular guest experience,” shares Jim Mayfield, President and CEO of Sub Sea Systems. “From a small start-up to an internationally recognized company– it’s an entrepreneurial dream! We pride ourselves on hard work, quality products, the highest safety standards and top-notch customer service. Exploring the World’s oceans has been a fascination of mine since childhood; Sea TREK has enabled our company to share this passion with a wide range of participants, from ages 8 to 93+, many of whom may never have had an opportunity to explore underwater otherwise.”

In July 1999, the very first Sea TREK location opened at Xcaret Park near Cancun Mexico– 582 guests participated that month. This past July, nearly 20,000 guests participated in a Sea TREK tour at Xcaret (albeit a significantly expanded program).

Sea TREK also immerses guests on the "other side" of the acrylic, with tours currently offered at 18 aquarium facilities worldwide– including the Atlantis properties in Dubai, Bahamas and China, Resorts World Sentosa in Singapore, Miami Seaquarium, OdySea aquarium in Scottsdale, Arizona, and Bass Pro’s Wonders of Wildlife in Missouri, to name a few. “Presently, we’re seeing a large growth in the aquarium market,” says Hannah de Bie, VP of Marketing, “Consumers seek unique, immersive experiences, while aquariums are looking for ways to promote an edu-tainment platform and attract new and repeat visitors; Sea TREK is a proven answer.”

In 2015, a program for guests with limited mobility, called “Adapted Sea TREK,” was introduced at Native Diving in Lanzarote, Spain. Participants use a Sea TREK helmet and specialized underwater wheelchair, making the underwater world accessible to an even broader demographic.

The success of Sea TREK is largely attributed to its international network of trained, certified and insured Sea TREK Guides, Training Coordinators and operators. “Sea TREK’s dedicated professionals offer the highest level of patience, care, safety and a shared enthusiasm about our oceans. These individuals are our ambassadors– spreading and inspiring love, passion and care for the ocean,” shares Carl Hanson, Director of Sea TREK Water Operations & Safety.

To celebrate the momentous occasion, Sea TREK is sharing photos and fun facts from the last 20 years on social. Follow Sea TREK on Facebook, Instagram and Twitter.

About the Company:
Sea TREK is designed and manufactured by California-based Sub Sea Systems, Inc. Since 1985, Sub Sea Systems has developed unique aquatic products that are in use at popular tourist destinations around the world. The company constructed more than a dozen semi-submersibles and submersible vessels, created the Sea TREK® helmet diving program, produces the solar-electrically powered catamaran—SolarCat™, created Clear Lounge® underwater oxygen bar, introduced the award-winning underwater driving experience - Aquaticar™, and co-developed Deep Dive VR, an underwater virtual reality experience.
Contact Information
Sub Sea Systems
Hannah de Bie

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