CyberTheory Launched as an Advisory Firm for Cybersecurity Marketers

Proprietary datasets along with expert planning serve as the foundation for media planning, content strategy, and improved conversion rates for cybersecurity marketers.

New York, NY, August 09, 2019 --( On July 15, 2019, in New York, NY, CyberTheory launched as the world’s premier advisory firm for cybersecurity marketers. The New York headquarters will be led by Ron Glucksman, Managing Director with satellite offices in Europe and Asia.

CyberTheory originates from one of the world’s leading education and intelligence firms, focused exclusively on information security and risk management. The advisory team will be comprised of marketing experts in the information security space. They will leverage an extensive network of relationships with media providers, intelligence analysts, journalists, and C-level executives.

“We constantly collect and analyze the latest customer data segmented by security practitioner, industry, and region. Our knowledge model along with a proprietary database of 700,000 practitioners, allows us very personalized and effective targeting of each and every cybersecurity persona. Our team is at information security events every day of the year, and we know the industry intimately. Over the years, our close relationships with executive leaders, such as CISOs has provided us detailed insights into the industry’s hot-button pain points and business requirements,” says Glucksman.

As a full-service marketing advisory firm, CyberTheory’s mission will be to support cybersecurity marketers during all stages of their business cycle, including: persona identification, content strategy, lead generation, technology selection, account-based marketing, CISO outreach, and event advisory.

“We’ve been in the information security space for decades and our business constituents have repeatedly told us there has never been an advisory firm dedicated to the complex needs of cybersecurity marketers. This presented us a unique opportunity to service that growing demand using our extensive knowledge and experience. Not only do we have a proven track record, but cybersecurity is in our DNA,” says Glucksman.

For more information regarding CyberTheory, please visit
Ron Glucksman
609.356.1499 x141