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20Four7VA President & CEO Gets Help on a Key Marketing Problem on Breaking Down Your Business Podcast

20Four7VA President & CEO Catherine vanVonno gets hosts’ advice on a critical business dilemma on the Breaking Down Your Business podcast with Jill Salzman and Brad Farris.

Berlin, MD, September 12, 2019 --( Catherine vanVonno, the President and CEO of virtual staffing company 20Four7VA, is the featured guest on the latest episode of Breaking Down Your Business podcast. Hosted by business consultants Jill Salzman and Brad Farris, Breaking Down Your Business features real entrepreneurs who have a question, challenge, or opportunity that they want to get the hosts’ feedback on.

Dubbed “the most entertaining business podcast in the world,” Breaking Down Your Business is where Salzman and Farris take on the most complex small business questions of our day and dish out “41% mediocre business advice and 54% tomfoolery.”

In the episode, vanVonno talks about a problem her company is currently facing: hiring a marketing agency versus keeping things in-house.

“In 2020, we will launch a new business development initiative,” she says. “We are looking into direct marketing tactics such as radio ads, SMS, and direct mail, but we don't have the experience or systems in place. So, the question arises: should we outsource to an established marketing agency or develop the functionality internally? Which is most cost-effective and what are the pros and cons?”

Find out what Salzman and Farris have to say about this common - and all-important - business conundrum by listening to the episode, dubbed “Nothing happens until someone sells something,” on the Breaking Down Your Business website or on iTunes.

For further information about 20Four7VA, visit and follow them on Facebook, Instagram, or Twitter @20four7va.

About 20Four7VA:

20Four7VA is a US-based virtual staffing solutions provider that has helped more than 1,000 businesses across 47 industries, 199 cities, 10 countries, and 6 continents by providing highly skilled, reliable, and trustworthy virtual workers. The company has grown by leaps and bounds over the last decade and aims to become the most trusted virtual staffing company for business services support. Learn more at
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Catherine van Vonno

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