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Pair Anything, Inc.

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PairAnything Goes “Sideways” with Its UC Davis Innovation

Fiddlehead Cellars partners with PairAnything at the 15-year anniversary of the Sideways movie on October 18-20 in Santa Barbara County. The 3-day Sideways Fest event is the first sign-up opportunity for Fiddle fans to gain exclusive access to the PairAnything mobile solution.

Davis, CA, October 16, 2019 --( Pair Anything, Inc. brings its UC Davis Big Bang! innovation to “one of the coolest grape regions in California,” home to 100+ unique wineries and tasting rooms. The Davis-based company is partnering with pioneers in Santa Barbara Wine Country, which is quite literally “Sideways." The wine movie title hints at the region's unique geography - the longest transverse valley (East to West) found on the western Pacific coast, from Alaska to South America.

A winery notably featured in the iconic movie, Fiddlehead Cellars, joins Pair Anything for its First Mover Advantage pilot program to share the award-winning mobile solution for wine lovers to connect with their favorite winery anywhere and anytime. “We are thrilled to support Kathy Joseph, one of the first female winemakers in Santa Barbara County,” says Christy Serrato, CEO & Founder of Pair Anything. “As fellow ‘Aggie Innovators,’ our shared mission to transform the wine experience for the next generation consumers is a tribute to the university that is already internationally renowned for viticulture and enology innovation.”

In celebration of the 15th anniversary of the movie that shone a spotlight on Pinot Noir, the Santa Rita Hills, and the Santa Ynez Valley, Kathy Joseph and her Fiddle Folk will be at the Sideways Fest on October 18-20, for the movie experience, bus tour and wine festival. The event is the first sign-up opportunity for Fiddle fans to gain exclusive access to the PairAnything mobile solution.

About Pair Anything, Inc.
Pair Anything, Inc. provides the award-wining mobile solution for wineries to connect with next generation consumers, using personalization and decisioning logic technology. For more information on PairAnything, visit or follow on and @PairAnything on Instagram and Twitter.

About Fiddlehead Cellars
As one of Lompoc's wineries, Fiddlehead Cellars stands apart for its textural, place-drive wines, its passion for winemaking, and its commitment to sustainability. For more information on Fiddlehead Cellars, visit or follow them at or @FiddleheadCellars on Instagram and @Fiddleheadwine on Twitter. See the Sideways clip that featured the stylistic Fiddlehead Cellars Sauvignon Blanc.

About Sideways Fest
The 3-day Sideways Fest is hosted by the Santa Rita Hills Wine Alliance, celebrating the 15th Anniversary of the movie Sideways. For more information, visit
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Pair Anything, Inc.
Samantha Contreras

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