Avery Dennison RFID Introduces Online Multimedia Training Tool

RFID 101 Provides Comprehensive Overview of RFID Technology.

Cincinnati, OH, April 10, 2008 --(PR.com)-- Avery Dennison RFID, a leading RFID technology provider, has added a comprehensive online training module to help those new to the industry understand and familiarize themselves with RFID systems.

Available at rfid.averydennison.com, RFID 101 combines a live narrator with animations, photos and video to walk viewers through technology basics, applications & markets, system components, RFID label converting and tag testing & quality. Each main topic is a separate module, allowing the viewer to watch the presentation from start to finish or to customize the presentation by watching select modules based on their own experience or schedule.

Dan Cadigan, senior strategic project leader, BP Lubes - Americas Supply Chain, said, “Avery Dennison’s RFID 101 tutorial is probably the best introduction to the technology overall that I have come upon. After watching the training module, I have a better understanding of how RFID applications can streamline my business operations.”

Content for RFID 101 was developed by the technical team at Avery Dennison RFID’s Atlanta Technical Center (ATC). Much of the content was inspired by Avery Dennison’s work with myriad end users and other RFID stakeholders who have visited the ATC over the last couple of years for free product testing and other technical services & training.

“We produced RFID 101 to help people get up to speed quickly on RFID without spending a lot of time and money,” said Bob Cornick, vice president and general manager at Avery Dennison RFID. “We are dedicated to doing all we can to ensure successful RFID implementations. RFID 101 is just one of many initiatives we offer to help manufacturers, retailers, and other potential end users, understand and deploy RFID in the real world.”

The subjects covered by RFID 101 are:
• Why RFID? History and current applications.
• ABCs of EPC – Electronic Product Codes and other industry standards.
• How RFID Works – Technology overview and system configurations.
• Application Considerations – Challenges and opportunities with real-world RFID implementations.

For more information or to view RFID 101 visit www.rfid.averydennison.com. RFID 101 is also available in German, Spanish and French.

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About Avery Dennison RFID
Avery Dennison RFID manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. It currently employs more than 30,000 individuals in 60 countries. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

Contact: Cheryl Besl
Strata-G Communications
(513) 381.8855 • cheryl.besl@strata-g.com

Michelle Quade
Avery Dennison RFID Division
michelle.quade@averydennison.com
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Avery Dennison RFID
Nicole King
513-381-8855
www.rfid.averydennison.com
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