Torque.TV Adds Groundbreaking Head2Head to Its Line-Up of Original Programming

New York, NY, April 11, 2008 --(PR.com)-- Torque.TV, the premier digital network for automotive and motorcycle enthusiasts, has added Head2Head to its original programming line-up with its debut in mid April of 2008.

Presented by Royal Purple, “Head2Head is a groundbreaking, new TV series that pits two rival cars against each other in a Head2Head comparison,” commented Jesse Raiford, CEO of Torque.TV. “Of course there will be 'by the numbers' comparisons, but where Head2Head is truly unique is in its deep interaction with fans and owners online, along with its subjective and sometimes brutally honest opinions from the show’s professional driver. Whereas many of the battles today are done through illegal street racing, Head2Head will be taking cars to Southern California’s Willow Springs Raceway, where they can safely push the limits.”

Never before has an automotive TV program engaged in a two-way dialog with online owners and fans to develop the ultimate enthusiast community program. Head2Head engages automotive enthusiast forums to find and discuss the ultimate vehicle match-ups and comparisons.

“Hotly contested rivals such as the Dodge Viper SRT10 vs. the Corvette Z06, the BMW M5 vs. the Mercedes AMG E55, and even some on the economical side such as the Honda Civic Hybrid vs. the Toyota Prius will go through the Head2Head gauntlet, with one vehicle being declared the winner,” stated Gregory Stacy, Head of Programming for Torque.TV. “Some forum members have gone as far as to offer their personal vehicle to race against their rival, at the hands of Head2Head’s driver, Samuel Hubinette (Formula D Drifting Champion, Stunt Driver and Test Driver).”

Awarding winning Executive Producer, Paul Schiefer (Schiefer Productions) said, “Head2Head is a show made by and for people that love to drive cars like they just stole them. It's a professional version of the tire smoking and racing viral videos that everyone loves. We take two comparable cars and drive the hell out of them. At the end one car is declared the winner.”

Starting in April of 2008, Torque.TV will run 13 episodes of Head2Head, testing 26 of the world’s best match-ups. Head2Head will also be distributed on other partner networks such as www.StreetFire.net, where it will have its own channel. Head2Head promises to be engaging, entertaining, and controversial – one thing it's guaranteed not to be is just another, run of the mill, automotive show.

About Torque.TV:
Brought to you by the nation’s leading automotive and motorcycle producers, Torque.TV is the next generation of car, truck and motorcycle television delivering original programming and exclusive event coverage across a dozen channels. Ad supported, Torque.TV is free to anyone with a broadband connection and is viewable in broadcast/full-screen clarity on computer, plasma and digital television screens.

For more information about Torque.TV go to: www.torque.tv or www.torque.tv/press.

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