Northshore Magazine, an RMS Media Group Publication, Selected As Exclusive Magazine Media Partner for the World Team Tennis Boston Lobsters

Northshore Magazine is a premier upscale lifestyle magazine for the North Shore of Massachusetts.

Boston, MA, April 12, 2008 --( The Boston Lobsters of World TeamTennis has moved to the North Shore and named Northshore Magazine as its exclusive magazine media partner.

The Lobsters home season, which opens on July 7, 2008, brings WTT excitement to the Ferncroft Country Club in Middleton, Massachusetts. Northshore Magazine, a regional lifestyle magazine for Essex County, has partnered with the Lobsters to promote the organization’s seven home matches in Middleton to Northshore’s readers and advertisers. The Lobsters had played its last three seasons in Cambridge at Harvard University.

Published by RMS Media Group (RMS), Northshore has a distribution reach of more than 30,000. Its associate publisher, Hugh Malone, comments, “Each issue of Northshore Magazine celebrates the uniqueness of the North Shore through event, town, and business profiles. Supporting and promoting the move of the Boston Lobsters to Middleton is an ideal media partnership for our publication.”

Lobsters owner Bahar Uttam calls the North Shore “a hotbed of tennis activity with a knowledgeable and passionate fan base and still it is close enough to Boston and its suburbs to attract our fans from other regions. Northshore Magazine is a great partner for us because its readers are tennis fans – our fans. There is a natural link between us, and we’re exceptionally excited to be partnered with them.”

Tickets for most matches are $50 for reserved box seats and $25 for general admission ($10 for children).

About Northshore Magazine
Published by RMS Media Group (RMS), Northshore Magazine is a premier upscale lifestyle magazine for the North Shore of Massachusetts. Regionally distributed and published six times per year, Northshore celebrates the good life found throughout Essex County. Northshore reaches more than 30,000 and is available by subscription or individual purchase. For more information or to subscribe, visit or call 978-623-8020.

About the Boston Lobsters
The Boston Lobsters are New England’s professional team, having returned to World TeamTennis in 2005. The Lobsters will feature all-time great Martina Navratilova at two matches, and top American Jan-Michael Gambill at every match, as the team attempts to make the playoffs for the second time in three years. World TeamTennis presented by Advanta was co-founded in 1974 by Billie Jean King. In team tennis, there are five mini-sets – men’s and women’s singles, men’s and women’s doubles and mixed doubles – and score is kept by an aggregate of games won. For more information, visit or call (877) -617-LOBS.

RMS Media Group
Melissa Gillespie