Now Available in NYC, Tucher Helles Hefe Weizen is the Perfect Warm Weather Beer

Norwalk, CT, April 12, 2008 --( Tucher Helles Hefe Weizen, the award-winning, highly-fermented southern German style of wheat beer with a distinctively cloudy appearance, is being introduced to the New York market. Refreshingly light, yet full-flavored, Tucher Helles Hefe Weizen is the perfect warm weather beer.

Imported by Binding Brauerei USA, of Norwalk, CT, Tucher Hefe Weizen (Hefe means yeast and Weizen means wheat) is called a “live beer,” meaning that it is largely unfiltered and contains live yeast. This causes the beer to “bottle condition” and change character over time, as well as gives it its characteristically cloudy appearance.

Tucher Helles Hefe Weizen, a hand-crafted beer brewed in the classic German style, offers a hint of banana and cloves with a dry edge and some spiciness. It has an accentuated wheat beer flavor and is often served with a slice of lemon. High quality beers such as Tucher Hefe Weizen are contributing to the surge of interest in full flavored beers, the current growth segment in the American beer market.

The brewery Tucher Bräu dates back to 1672, where it began in the Bavarian area of Germany. By the mid 19th century, it was the first brewery entitled to be called the Royal Bavarian Brewery of Wheat Beers.

For further information, please visit

Binding Brauerei USA
Lisa Rhodes
203 341-9801