Launchfire Wins Gold at 2020 Hermes Creative Awards

Ottawa, Canada, April 10, 2020 --( Launchfire has won Gold in the Games/Contest/Presentations category at the 2020 Hermes Creative Awards for their work with Cracker Barrel. The winning entry, Cracker Barrel & Launchfire Road to the Holidays, was an engaging game-based digital promotion that drove sales, educated consumers on Cracker Barrel’s history, and created a memorable experience for Cracker Barrel’s 50th anniversary.

This is Launchfire’s seventh overall, and fifth consecutive, win at Hermes. Launchfire won Gold in 2019 for their work with World’s Best Cat Litter.

“At Launchfire, we strive to build digital promotions that make a business impact for our clients. Our belief is that if our promotions are rewarding for consumers, they'll be impactful for our clients. This year's Hermes award is further confirmation that our strategy continues to work.” — AJ Pratt, Co-Founder, Launchfire

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP). Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There are expected to be about 6,000 entries from throughout the United States and dozens of other countries in the Hermes Creative Awards 2020 competition.

Winners are listed at

About Launchfire
Launchfire (est. 1999) is a game-based digital promotions company that helps retailers and package goods companies increase consumer engagement, educate customers, and sell more stuff.
Carleigh Reynolds