Weichmann Named National Sales Manager for Vital Essentials

Joey Weichmann has been promoted to National Sales Manager. He will manage the sales and distribution of Vital Essentials and Vital Cat(R) brands for the United States and Canada.

Green Bay, WI, June 12, 2020 --(PR.com)-- Raw freeze-dried and frozen pet food brand, Vital Essentials(R), has promoted Joey Weichmann to National Sales Manager. He will manage the sales and distribution of Vital Essentials and Vital CatⓇ brands for the United States and Canada.

“Joey has been with us for four years and he’s played a key role in our company’s ongoing success,” says Melissa Olson, Vice President of Sales and Marketing for Vital Essentials. “We are thrilled to promote him to our National Sales Manager position to continue to develop and increase the distribution of our products throughout North America.”

Weichmann has a Bachelors of Business Administration degree from the Lubar School of Business. He joined Vital Essentials in 2016 after working in sales and retail management for more than 14 years. Weichmann previously held the positions of Region Manager and Key Account Manager for the Green Bay-based raw pet food manufacturer.

“This has been the most personally and professionally rewarding company that I have ever worked for,” Weichmann says. “This company has challenged me to grow in ways I had never anticipated, all while having a blast and making an impact in the lives of pet parents and their pets across North America.”

About Carnivore Meat Company
Carnivore Meat Company has long been known as a “Meat Shoppe for Pets.” Our mission is to provide the most innovative, healthy and biologically appropriate food to pets around the globe. Our brands include Vital Essentials®, Vital Cat® and Nature’s Advantage®, which are sold in over 6,000 retail locations across the USA and Canada. They can also be found in 14 international markets and online via Chewy, Amazon, PetFlow and more. We’re proud of the many accolades we’ve garnered over the years including our most recent recognitions for the VE RAW BAR, which received the 2019 Pet Business Innovation Award and the 2019 Most Innovative Display, in addition to Vital Cat being named the 2019 Cat Treat of the Year by Independent Innovation Awards. As pet ambassadors, we support local and regional shelters with our Giving Back program to help improve the lives of dogs and cats waiting for their furever home.
Vital Essentials
Melissa Olson