Sparky Presents His New Favorite Treat: Lovin’ Beef Liver

Our best pals are about to love us a whole lot more with the launch of Nature’s Advantage® Lovin’ Beef Liver dog treats. The savory, decadent beef liver has an aroma and taste that dogs simply can’t resist. Made by Carnivore Meat Company, the Nature’s Advantage treat bag... - July 22, 2021

Fast Company's World Changing Ideas Awards Honorable Mention for Carnivore Meat Company's Pandemic Response

Carnivore Meat Company received Honorable Mention in the Pandemic Response Category for their donation of UV equipment to two local healthcare systems. The donation was in response to the alarming shortage of masks and personal protective equipment (PPE) amid the COVID-19 pandemic last year. - May 07, 2021

Vital Essentials Expands Product Reach to Puerto Rico with New Distributor Loyal Friends

Carnivore Meat Company has announced they have partnered with Loyal Friends to distribute their Vital Essentials and Vital Cat line of raw pet food and treats throughout Puerto Rico. Loyal Friends is a pet specialty distributor established in 1991 with two retail locations in Puerto... - April 28, 2021

Carnivore Meat Company Unveils Newest Flavor in Vital Cat Freeze-Dried Food

Carnivore Meat Company, the maker of raw freeze-dried and frozen food for dogs and cats, is announcing a brand new protein source has been added to their Vital Cat line: Pork. Pork Dinner Patties and Mini Nibs join four other single-source protein varieties of raw freeze-dried cat food. - April 08, 2021

Green Bay Pet Food Manufacturer, Carnivore Meat Company, Ranks 155 on Inc Magazine's Fastest Growing Private Companies in Midwest Regionals

Inc. Magazine announced Carnivore Meat Company is ranked No. 155 on the 2021 Inc. 5000 Regionals Midwest list. - March 23, 2021

Vital Essentials to be Featured on Gun Dog TV

Wolf Creek Productions will feature raw pet food brand Vital Essentials on Gun Dog TV in 2021, furthering the brand's dedication to providing the very best diet to pets across the world. - October 11, 2020

Vital Essentials Freeze-Dried Duck Heads in the Running for "Coolest Thing Made in Wisconsin"

News Highlights: Vital Essentials Freeze-Dried Duck Heads, made by Carnivore Meat Company, have been nominated in the Coolest Thing Made in Wisconsin contest; Freeze-Dried Duck Heads, available only in VE RAW BAR merchandise displays that feature 12 freeze-dried snacks for cats and dogs, are among the fastest selling freeze-dried items from Carnivore Meat Company. - September 17, 2020

Green Bay Pet Food Partners with Festival Foods to Offer Hemp Chews Throughout Wisconsin

Festival Foods, a Wisconsin-based company, operates 32 stores throughout the state and has introduced Vital Essentials Hemp Chews in the pet section of all locations except Fort Atkinson and La Crosse-Copeland Ave. There are three options to choose from: RELAX, RELIEF and REVIVE. - August 02, 2020

Weichmann Named National Sales Manager for Vital Essentials

Joey Weichmann has been promoted to National Sales Manager. He will manage the sales and distribution of Vital Essentials and Vital Cat(R) brands for the United States and Canada. - June 12, 2020

Manufacturing Alliance Recognizes Maker of Vital Essentials for COVID-19 Relief Efforts

Northeast Wisconsin Manufacturing Alliance (NEWMA) will recognize Carnivore Meat Company, the maker of Vital Essentials® and Vital Cat® raw frozen and freeze-dried pet food, for its COVID-19 relief initiatives. - June 04, 2020

Vital Essentials to Send Pet Food and Treats to Those in Need

Vital EssentialsⓇ Care Packages will be sent to pet parents each week during May to help those who may be struggling during these uncertain times. Nominate yourself, a neighbor, friend or family member to receive a care packaging with Vital Essentials or Vital CatⓇ food and treats. Nominations will be accepted through the month of May. - May 13, 2020

Vital Essentials Launches Vital Relief Challenge with $100,000 Donation

To kick off the Challenge, Vital Essentials announced it’s donating $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations. “As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” says Carnivore Meat Company CEO and Owner Lanny Viegut. “Unfortunately, others have landed in some pretty tough spots.” - April 04, 2020

Vital Essentials Hosts Hemp Expert at Global Pet Expo

Sessions to meet with Colby Adams, lead biochemical engineer, will be available in Vital Essentials booth #615 during the Global Pet Expo to be held in Orlando FL. Advance registrations are encouraged as space is limited. - February 22, 2020

Vital Essentials Hosts 4th Annual Love Your Pet Photo Contest

Vital Essentials® will be celebrating Love Your Pet Day with its 4th Annual Love Your Pet Photo Contest, February 14 through February 20, 2020. Winners will be selected and announced on February 21, 2020. Entering the contest is easy and fun. - February 09, 2020

Avafina Pet Products Selected as Distributor for Vital Essentials®

Partnership Will Support 400+ Western Canada Independent Pet Retailers. Vital Essentials® announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to over 400+ independent pet retailers and pet chain stores. - January 13, 2020

Vital Essentials® Recognized as Pet Business Industry Winner

Vital Essentials® has been honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category for its VE RAW BAR. The one-of-a-kind display features a freestanding rack that holds 12 bulk containers filled with freeze-dried chews and offers a 360° shopping... - January 08, 2020

Burgham Sales Ltd. Selected as Distributor for Vital Essentials®

Vital Essentials® announced its partnership with Burgham Sales Ltd., a leading importer and distributor of pet supplies and accessories. As part of the distribution agreement, Burgham Sales Ltd. will market, sell and support Vital Essential® and Vital Cat® raw pet food, treats and... - September 25, 2019

Vital Essentials Retail Display Gets Top Recognition in Pet Food Industry at SuperZoo

Vital Essentials is again recognized for its innovative VE RAW BAR retail display, this time at SuperZoo trade show. The custom product display features twelve freeze-dried snacks for pets, and is available at thousands of independently owned pet stores across North America. A panel of leading... - August 27, 2019

Vital Essentials Launches New VE RAW BAR Merchandise Display for Retail

Vital Essentials® has taken their award winning VE RAW BAR merchandise display with freeze-dried snacks to new levels. The new display will feature a freestanding rack that holds 12 bulk containers and product, offering a 360-degree shopping experience for pet parents. The display rack can be... - August 02, 2019

Vital Essentials® Vital Cat™ Frozen Cat Food Now Available in Resealable Containers

Vital Essentials® Vital Cat™ Frozen Raw Cat Food is now available in resealable 14 oz. freezer-safe containers, which maintains the quality and freshness of the food. The Vital Cat line of frozen and freeze-dried cat food provides the ultimate limited ingredient, all-natural diet for the... - July 25, 2019

Vital Essentials Reveals New Additions to Dog Food and Treat Lines

Vital Essentials® now offers four new freeze-dried dog food options and one freeze-dried dog treat at neighborhood pet stores across the United States. “At Vital Essentials, we consider ourselves pet health advocates who deliver the ultimate in healthy, nutritious foods for cats and dogs... - July 11, 2019

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