Joey Weichmann has been promoted to National Sales Manager. He will manage the sales and distribution of Vital Essentials and Vital Cat(R) brands for the United States and Canada. - June 12, 2020
Northeast Wisconsin Manufacturing Alliance (NEWMA) will recognize Carnivore Meat Company, the maker of Vital Essentials® and Vital Cat® raw frozen and freeze-dried pet food, for its COVID-19 relief initiatives. - June 04, 2020
Vital EssentialsⓇ Care Packages will be sent to pet parents each week during May to help those who may be struggling during these uncertain times. Nominate yourself, a neighbor, friend or family member to receive a care packaging with Vital Essentials or Vital CatⓇ food and treats. Nominations will be accepted through the month of May. - May 13, 2020
To kick off the Challenge, Vital Essentials announced it’s donating $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations. “As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” says Carnivore Meat Company CEO and Owner Lanny Viegut. “Unfortunately, others have landed in some pretty tough spots.” - April 04, 2020
Sessions to meet with Colby Adams, lead biochemical engineer, will be available in Vital Essentials booth #615 during the Global Pet Expo to be held in Orlando FL. Advance registrations are encouraged as space is limited. - February 22, 2020
Vital Essentials® will be celebrating Love Your Pet Day with its 4th Annual Love Your Pet Photo Contest, February 14 through February 20, 2020. Winners will be selected and announced on February 21, 2020. Entering the contest is easy and fun. - February 09, 2020
Partnership Will Support 400+ Western Canada Independent Pet Retailers. Vital Essentials® announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to over 400+ independent pet retailers and pet chain stores. - January 13, 2020
Vital Essentials® has been honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category for its VE RAW BAR. The one-of-a-kind display features a freestanding rack that holds 12 bulk containers filled with freeze-dried chews and offers a 360° shopping experience.
Pet... - January 08, 2020
Vital Essentials® announced its partnership with Burgham Sales Ltd., a leading importer and distributor of pet supplies and accessories. As part of the distribution agreement, Burgham Sales Ltd. will market, sell and support Vital Essential® and Vital Cat® raw pet food, treats and snacks... - September 25, 2019
Vital Essentials is again recognized for its innovative VE RAW BAR retail display, this time at SuperZoo trade show. The custom product display features twelve freeze-dried snacks for pets, and is available at thousands of independently owned pet stores across North America.
A panel of leading industry... - August 27, 2019
Vital Essentials® has taken their award winning VE RAW BAR merchandise display with freeze-dried snacks to new levels. The new display will feature a freestanding rack that holds 12 bulk containers and product, offering a 360-degree shopping experience for pet parents. The display rack can be placed... - August 02, 2019
Vital Essentials® Vital Cat™ Frozen Raw Cat Food is now available in resealable 14 oz. freezer-safe containers, which maintains the quality and freshness of the food. The Vital Cat line of frozen and freeze-dried cat food provides the ultimate limited ingredient, all-natural diet for the domestic... - July 25, 2019
Vital Essentials® now offers four new freeze-dried dog food options and one freeze-dried dog treat at neighborhood pet stores across the United States.
“At Vital Essentials, we consider ourselves pet health advocates who deliver the ultimate in healthy, nutritious foods for cats and dogs globally. - July 11, 2019