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ATG Stores Launches New Niche Websites


ATG Stores, a leading online retailer of home decor and remodeling fixtures, announces the launch of several new niche sites to be added to its family of stores.

Kirkland, WA, April 19, 2008 --(PR.com)-- ATG Stores, the parent company of five e-commerce sites and 12 showrooms throughout Washington State, announces the launch of 13 new niche sites to be added to their family of stores. The sites to be launched are: CrystalLightingUniverse.com, ModernLightingUniverse.com, ExteriorLightingUniverse.com, ModernRugUniverse.com, KidsRoomUniverse.com, ModernBathUniverse.com, CeilingFanUniverse.com, DesignerLightingPortfolio.com, TowelWarmerStore.com, TiffanyLightingUniverse.com, AreaRugUniverse.com, and BilliardSupplyUniverse.com.

These new niche sites were created to help specialized shoppers shop within a chosen category, style, or theme. “By offering sites dedicated to specific product catalogs, customers can more efficiently search for and locate the exact products they are looking for,” said Donald DeVange, ATG’s Search Engine Specialist. These niche sites will also give ATG’s manufacturers more opportunities to feature their products to a targeted customer base, and will help support the new ATG Stores brand.

ATG hopes that these niche sites will provide customers with a comfortable and effortless shopping experience, while providing them with the same dedication to value and support as the original sites. These new sites will present shoppers with a customized look, as well as special features, articles, and additional product information as significant to each site. As an added convenience, sites such as KidsRoomUniverse.com and CrystalLightingUniverse.com will feature additional products across multiple channels, such as crystal cabinet knobs and décor items, and kid’s sinks, hardware, and rugs. From this format customers will have the ability to shop for a wider selection of coordinating products within a chosen theme, all from one place.

What’s next for ATG Stores? The company plans to add even more niche sites to its family, and will also be expanding into other divisions of home design. With a 12th new local showroom recently opened in Smokey Point, WA, ATG continues to strengthen its role as one of the top providers of decorative lighting, plumbing, flooring, and hardware in the nation.

About ATG Stores
ATG Stores, parent company of Lighting Universe, Fixture Universe, Floors and Surfaces, Knobs and Hardware and Décor Universe offers customers access to over 1 million products from more than 600 manufacturers. The ATG family of stores has become the premier shopping destination for industry professionals and homeowners wanting to build, remodel, and beautify their homes and businesses. Established in 1999, ATG owns and operates five online stores and 12 showrooms. With more than 1 million online site visitors per month, ATG has market visibility attractive to well-known manufacturers such as Kohler, Mohawk, Thomas Lighting, Kenroy and Hubbardton Forge as well as exclusive manufacturer brands including Cascadia Lighting and First Light. This translates into superior selection, service and value for their clients.

For more information please visit AlliedTradeGroup.com, LightingUniverse.com, FixtureUniverse.com, FloorsandSurfaces.com, KnobsandHardware.com, DecorUniverse.com, or call 425.814.2515 ext. 2480

For More Information, Contact:
Kathryn Heilbrunn
kheilbrunn@alliedtradegroup.com
425-814-2515 ext.2480

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Contact Information
ATG Stores
Kathryn Heilbrunn
425-814-2515 x 2480
Contact
www.ATGstores.com

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