Avery Graphics Launches New Promotional Film

SX ReadyCal 1001 Promotional Film Specially Engineered for Screen Printing.

Painseville, OH, April 20, 2008 --(PR.com)-- Avery Dennison Graphics & Reflective Products Division, a leading provider of vinyl and screen print film products for the sign and graphics industry, launched its new SX ReadyCal 1001 Promotional Film today.

“SX ReadyCal 1001 Promotional Film offers exceptional performance, works with a variety of ink systems and is a high quality economical choice for printing new promotional materials,” said Michael Eyman, Business Unit Manager for Promotional Films at Avery Dennison Graphics & Reflective Products Division. “The film is designed to show off colorful and bright promotional graphics and make messaging stand out.”

SX ReadyCal 1001 Promotional Film is a tough, scuff-resistant, flexible, white calendered vinyl film specifically engineered for screen printing. It is ideal for novelty and promotional decals, product identification labels, nameplates, POP, bumper stickers, floor and window graphics as well as short-term OEM decals and poster needs.

Features of SX ReadyCal 1001 Promotional Film:
• Permanent adhesive bonds quickly to plastics, glass and metals, including aluminum.
• Proven to be printable with all screen printing inks, including air dry and UV, and eliminates the need for specialized inks or drying systems.
• Polycoat liner allows for excellent lay flat during multiple ink passes.
• Exceptional performance in variable temperatures makes film easy to use and easy to remove.

SX ReadyCal 1001 Promotional Film is sold in 100-sheet cartons. Custom sized sheets can be ordered at a minimum of 1MM square inches. Printers can request a free sample by e-mailing samples.graphics@averydennison.com or by calling 800-231-4654. For more information, printers can contact their local distributor, Avery Dennison sales associate or the Avery Dennison AnswerLine at 800-443-9380. Information is also available online at www.averygraphics.com.


Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2007 sales of $6.3 billion and operations in over 60 countries. Products offered by Avery Dennison include: Fasson® brand self-adhesive materials; Avery Dennison® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.
Avery Dennison Graphics
Nicole king