"Zoom" Sunlight Readers Are Making Reading Outdoors Not Only Possible, But Fashionable. Available Only from Zoom Eyeworks.

Berkeley, CA, April 23, 2008 --(PR.com)-- Have you ever tried fitting traditional sunglasses over your reading eyewear, constantly adjusting one pair or the other as they fall out of place? Maybe you’ve purchased bulky fit-over shades that cover your readers but create an unattractive Darth Vader look? Zoom Eyeworks provides an answer to these and other outdoor reading woes with new, fashionable “zoom” Sunlight Readers.

Featuring six contemporary styles of combination sunglass reader frames, “zoom” Sunlight Readers marry fashion and function. Tinted lenses protect your eyes from harmful glare and UV rays while magnification allows close up objects to appear in focus without eye strain. Designer-inspired frames come in two lens options. The patented invisible bi-focal reader features a normal, non-magnified lens with a magnified bi-focal inlet. It’s invisible from the outside, so no one knows you are wearing readers, yet still allows normal vision when looking up. The second option is a full lens magnification sunlight reader.

“Traditional sun readers were depressing and unfashionable” says Mary Novie, Chief Designer at Zoom Eyeworks. “Just because people need readers doesn’t mean they don’t want to be stylish at the beach, in the yard, or anywhere outdoors. When we created Zoom Sunlight Readers we decided to make them just as fashionable as our best selling, conventional sunglasses.”

Doug Lauer, President at Zoom Eyeworks notes, “Even though our new Sunlight Readers are fashionable, we wanted to ensure they were still functional. Our lenses are scratch resistant and provide UVA / UVB protection, the frames have more aggressive wraps for better coverage and comfort, and our price remains low at less than $20 per pair, significantly less than similar prescription glasses.”

Zoom Eyeworks is a leading designer and distributor of reading glasses with a reputation for high-quality, innovative, fashionable eyewear products. Zoom and its family of brands, including Dr. Dean Edell Reading Eyewear, Zoom Readers, and ICU Eyewear, are distributed to over 15,000 retail outlets across the county.

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Zoom Eyeworks
Gera Rivkin
510-848-4700
www.zoomeyeworks.com
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