Prospectvision Secure Second Round Funding

Reading based lead generation business Prospectvision Limited today announced that funding for its second development phase has been agreed.

Reading, United Kingdom, May 01, 2008 --( With support from the South East England Development Agency’s enterprise network, Prospectvision won backing from Finance South East through the Catalyst Fund.

"We are delighted to have gained the backing of Finance South East and the Catalyst Fund investment allows us to further develop the Prospectvision service. It also supports growth of the business through the roll out of an expanded sales and marketing plan" commented Andy Krafft, Managing Director.

Prospectvision generates actionable sales leads for B2B organisations by analysing the behaviour of otherwise anonymous visitors to their websites. 30% of visitors do not follow a call to action (“contact us”) but spend significant time learning about the company and its products and services. Prospectvision analyses their behaviour and identifies the visitor’s company to produce actionable sales leads that are ranked (hot, warm and cool) and characterised to reveal the specific area of interest.

The company has adopted a software-as-a-service model: leads are delivered through an online control panel and customers buy the service through an annual subscription.

For more information about Prospectvision and future investment opportunities visit

Tim Vaughan
+44 (0)870 315 0000