Palo Alto, CA, June 10, 2021 --(PR.com
)-- Coolhorse partnered with Zinrelo’s platform in July 2020 to create the Coolhorse Rewards program and have seen a significant uplift in their revenue since then. At the end of September 2020, three months after the launch of the rewards program, Coolhorse witnessed a remarkable uplift of 17% in their revenue. The customer retention rate was quite high as well. Next, Coolhorse geared up for the holiday season. Due to the increased demand anticipated during the holiday season, Coolhorse launched multiple campaigns through the rewards program with an objective to boost their average order value from existing loyal customers. Coolhorse managed to boost their repeat purchase revenue by a phenomenal rate of 98.76% at the end of December 2020.
On the back of strong holiday season, retaining loyalty of hard-earned new customers became the new business objective for Coolhorse. Zinrelo’s 360-degree loyalty platform was the perfect solution for Coolhorse to engage with these customers and boost retention.
To keep customers engaged with the brand, loyalty points were awarded for various activities – like purchases, social sharing and account creation. These points could then be redeemed for discount coupons! Further, gamification of activities, promotions and email communications embedded with loyalty information helped Coolhorse be at the top of their customers’ mind.
The customized loyalty tiers structured by Zinrelo was another aspect of the program which helped increase customer retention. As the customers progressed through the tiers, they became eligible for incremental monetary and non-monetary benefits like special bonus point days and early access to new products. All these actions contributed to increasing Coolhorse’s customer retention by 12% by end of Q1-2021 within just three months.
“We were able to capitalize on the holiday season wave with Zinrelo’s platform,” commented Shelbi Johnson, Marketing Manager at Coolhorse, “Not only can Zinrelo help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.”
“Zinrelo’s comprehensive loyalty rewards platform not only delivers business benefits, but also helps in sustaining these benefits and generating incremental value,” said Samir, VP of Customer Success at Zinrelo, “We partner with our clients to maintain their user’s loyalty regardless of where they are in their journey with the client’s brand.”
Coolhorse is a leader of superior online horse supplies, horse equipment including saddles, leg gear, roping, bits, horse trailers, and more! Coolhorse’s goal is to provide the most diverse assortment of quality horse care products and accessories at an affordable price. Coolhorse carry a wide selection of essential equine supplies to help customers care for their horses with ease.