Avery Dennison RFID Announces ISO 9001:2000 Certification for Global Operations

Quality Management Systems Benefit Avery Dennison RFID Customers.

Atlanta, GA, May 09, 2008 --(PR.com)-- Avery Dennison RFID, a business unit of Avery Dennison Corporation (NYSE: AVY) and leading RFID technology provider, announced today that its global design, testing and manufacturing facilities have met the stringent quality standards requirements for ISO 9001:2000 as defined by Underwriters Laboratories Inc.® (UL).

Avery Dennison RFID is also preparing the appropriate documentation to comply with the CE marking system in Europe. The CE Mark indicates that a product meets European safety, health and environmental requirements.

“We continue to focus on maintaining manufacturing excellence and strict quality practices to consistently provide the high quality products Avery Dennison is known for around the world,” said Robert Cornick, vice president and general manager of Avery Dennison RFID. “These investments, combined with the scalability built into our proprietary high speed manufacturing process are key to our customers’ success and the industry’s continued growth.”

ISO 9001:2000 provides a set of standardized requirements for a quality management system and is the globally accepted standard for providing assurance about the quality of goods and services in supplier-customer relationships.

Cornick added, “We will continue to pursue quality improvements as RFID expands its presence in markets such as food and beverage, and pharmaceuticals.”

For more information, contact Avery Dennison RFID at 866.903.RFID (7343). Information on Avery Dennison RFID products is available online at www.rfid.averydennison.com.

Contact: Cheryl Besl
Strata-G Communications
(513) 381.8855 • cheryl.besl@strata-g.com

Avery Dennison RFID manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. It currently employs more than 30,000 individuals in 60 countries. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

Avery Dennison RFID
Nicole King