Schneider Associates Announces New Promotions

Daniele Sullivan and Danielle Sullivan have been promoted at Schneider Associates, a Boston-based public relations agency specializing in launching new products, services, companies and communities.

Boston, MA, May 11, 2008 --( Schneider Associates, a Boston-based public relations agency specializing in launching new products, services, companies and communities, announced today the promotions of Shawna Sullivan to senior account executive and Danielle Sullivan to assistant account executive.

Shawna Sullivan, who joined the agency in 2006, manages campaigns on behalf of Cabot, Cabot & Forbes, Nordblom and Campanelli Companies, working in SA’s Corporate Communications and Public Affairs groups. As an account executive, she was responsible for implementing media and constituency outreach, press materials development and event planning. In her new role as a senior account executive, Sullivan is taking on increased responsibility as the day-to-day contact for her clients and overseeing account teams.

Prior to joining the agency, Sullivan served as a public affairs intern with the U.S. Department of State’s Bureau of Educational and Cultural Affairs. She is a graduate of Boston College, where she majored in political science and minored in German. She was also an Undergraduate Research Fellow for Boston College’s Department of Political Science and a member of the Golden Key and National Society of Collegiate Scholars Honor Societies.

Danielle Sullivan has been an integral part of Schneider’s Consumer Group since joining the agency as an account coordinator in August of last year, working primarily on the Baskin-Robbins and Milliken/YES Essentials accounts. In her new role as assistant account executive, Sullivan will continue assisting the Consumer Group in managing media relations for Baskin-Robbins and YES Essentials, as well as taking on the added responsibility of providing day-to-day client support for both accounts. In addition, Sullivan will play an active role in the agency’s Social Media practice as the Consumer Group’s primary social media contact.

Prior to joining SA, Sullivan held intern positions at Lippe Taylor in New York, Rendon Group in Boston and Kelley Habib John in Boston, where she worked on accounts such as Pantene, Jenny Craig and Sally Beauty Supply. Sullivan graduated from Fordham University in New York in 2007 with a degree in communication and a minor in business management.

About Schneider Associates - A full-service public relations and marketing agency, Schneider Associates ( represents a wide range of consumer, corporate, real estate, and public affairs clients. The agency specializes in Launch Public RelationsSM, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. President and Creative Director Joan Schneider has written a book titled New Product Launch: 10 Proven Strategies, available on The book provides a roadmap for brand teams to reexamine their launch practices.

Schneider Associates
Patrick Richardson