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Ericsson’s Deal with Brasil Telecom Signals a New Era of IP Multimedia Subsystem (IMS) Global Commercial Deployment

A new report, IP Multimedia Subsystem IMS the Commercial Rollout of Applications, evaluates a variety of IMS based applications. Ericsson’s new deal with Brasil Telecom is testimony to the commercial success of IMS in the real world.

Northampton, United Kingdom, May 16, 2008 --( A new report, IP Multimedia Subsystem IMS the Commercial Rollout of Applications, has just been released on and evaluates a variety of IMS based applications. IMS applications are evaluated on a world-wide basis with a case study perspective providing analysis and conclusions for each application deployed by network operators. Each application is defined and described, and real world commercial deployments are analyzed.

IP Multimedia Subsystem (IMS) has moved from the realms of R&D labs and commercial trials into a limited number of commercial deployments. Scepticism pervades much of the industry regarding IMS. Without a doubt, there are tremendous challenges, both technical and business, in deploying the IMS technology commercially. However, with each real-world commercial rollout, there is evidence that the promise of IMS will be realized and the business case of IMS is solid.

The commercial application of IMS is now being realised with new contracts being established within the less developed telecoms markets. Only recently, Ericsson announced that it has reached a deal with Brasil Telecom for its WCDMA/HSPA network and integration of IP Multimedia Subsystem (IMS). This new development is testimony to the commercial success of IMS in the real world as the application advances from the R&D laboratories.

The agreement is expected to help Brasil Telecom increase its network capacity to handle higher traffic and also offer advanced broadband and multimedia services.

Under the contract, Ericsson will deploy the WCDMA/HSPA radio access network in five states of Brazil and will also serve as the exclusive supplier for 2G/3G common core network. Ericsson also will also manage training and support services.

IMS would further help by bringing different networks under a single service environment enabling Brasil Telecom to introduce multimedia voice, data, audio and video services across multiple networks efficiently.

This new report on can be found by clicking on the following link:

The key findings of this new report are listed below.

The benefits of IMS in terms of speed and flexibility in deploying innovative new services, as well as controlling operational costs, are important to operators, especially in relation to the increasing competition from "over the top" and unbundled service providers. IMS will be the technology that can blend multiple network services for subscribers.

Many of the technical challenges of deploying IMS, however numerous and onerous, are solvable problems over time. The "Walled Garden" problem of IMS threatens to limit the value of IMS in the long term, but is not a problem for the short term. It is a problem that the industry must address.

Certain IMS applications will act as leading services drivers justifying deployment of IMS while others provide merely an important supporting role.

While initially practical, alternative deployment architectures will be succumbed by IMS.

Contact Information
Mike King
+44 (0) 1933674780

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