EyeBuyDirect.com Offers Lowest-Priced Eyeglasses Online

New pricing establishes site as world’s cheapest retailer for quality prescription eyeglass frames.

New York, NY, May 21, 2008 --(PR.com)-- Dethroning the reign of leading eyeglass chains, online and off, EyeBuyDirect.com (www.eyebuydirect.com), an efficient and easy-to-use prescription eyeglasses website for budget conscious, savvy shoppers, has announced the availability of single vision prescription eyeglasses for as low as $7.95. With the introduction of this new low price, EyeBuyDirect.com has become the world’s cheapest retailer of quality prescription eyeglasses.

“It’s amazing how many people who are in need of vision correction do not purchase prescription lenses because they can’t afford them,” said EyeBuyDirect.com Founder and CEO Roy Hessel. “Since its inception, EyeBuyDirect.com’s mission has been to supply consumers with affordable, quality prescription eyeglasses, and with the continuing dismal economy, we wanted to introduce an even lower price option, which would ensure consumers around the world can get the best quality frames they need in order to improve their visual health.”

In addition to affordable prices, EyeBuyDirect.com makes shopping online easier then ever with the site’s unique virtual dressing room, EyeTry, which allows consumers to upload images of themselves on which to superimpose thousands of frames and color selections. From there, the images can be posted to the site’s Wall of Frame, providing shoppers the chance to receive feedback on their selection from other consumers worldwide. In addition, EyeBuyDirect.com shoppers can upload their photos to Facebook pages to get even more feedback from family and friends before purchasing.

For more information or to purchase low priced frames, please visit www.eyebuydirect.com.

About EyeBuyDirect.com
Launched in 2005, EyeBuyDirect.com is a prescription eyeglasses website whose mission is to offer a fun and efficient destination that provides affordable eyeglasses that are high in quality, fashion-forward and delivered promptly to customers around the world. EyeBuyDirect.com offers eyeglasses to fit users from all walks of life, ranging from functional to fashionable, including designer brands such as Gucci and Christian Dior. For more information or to purchase a pair, visit www.eyebuydirect.com.

Please contact Gina Sisco at 212.905.6263 or email gsisco@js2comm.com for any inquiries, image and interview requests.

JS² Communications
Gina Sisco