Snugfits™ Debuts Modern Collection of Cool Baby Tees and Onesies

Snugfits™ online boutique serves up gourmet onesies, tees and clothing accessories for preemies through toddlers and gives back to a charity near and dear to the founder's heart.

Wilmington, NC, June 18, 2008 --( Newly introduced Snugfits™ is a unique line of modern baby onesies and cool tees with bold messages of love, laughter, wit, cultural pride, political affiliation and special interest. Founder and designer Sara Reider has taken her knack for graphic design and typography online with the launch of Snugfits Inc., creating designer apparel for babies and toddlers that is expressive, both in thought and design. Reider offers a wide selection of onesies, shirts, hats and pants that can be customized to suit shoppers' preferences in fabric color, ink color, sleeve length and size (preemie up to 18-24 months).

“The dream of opening Snugfits™ began shortly after the birth of my first son, Gavin,” states Reider. “My design philosophy is all about simplicity and modernism. It encompasses strong statements that are tastefully edgy, hopelessly cute, downright hilarious and even a little controversial. There is something for everyone."

What sets Reider apart is that her merchandise can't be bought at the local Wal-Mart or Target. With more than 250 designs that express meaningful thoughts and entertaining messages, she offers more designs and color options than any brick and mortar retailer could stock. Snugfits™ meets the needs of a growing number of parents, grandparents, aunts, uncles and friends of the family who are looking for unique apparel that expresses the personality of the special children in their lives. In developing her business and contemporary, well designed products, Reider subscribes to the concepts of Gordon Segal, the founder of Crate & Barrel: "...because there are fewer different stores and more homogeneity in retail today, uniqueness is more highly prized. If you can develop a unique design—something visually or mechanically clever, or something beautiful—you have greater opportunity...".

Snugfits™ are made from 100% cotton that has been pre-washed for minimal shrinkage. No harmful stain resistant or flame retardant chemicals are used. Some design examples are “I am the future,” “still breastfeeding,” “natural immunity,” “Time to repress another memory” and “organic baby.” There are also creative collections just for twins, triplets and preemies. Snugfits™ will continue to introduce new styles and designs to their line as fresh ideas grow and old ones are rejuvenated. There are also plans to create additional lines for older kids and expecting moms beginning next year.

In addition to clean, contemporary fashion, Snugfits™ aims to provide support to new parents. Reider, along with husband Brett, has created her own parenting blog - designed to share down to earth thoughts, tips and stories…anything having to do with being a parent.

Making much more than a fashion statement, Reider plans to “give back, literally”. 10% of all proceeds from Snugfits™ are donated to Surfers Healing, a foundation near and dear to Reider's heart. Her oldest son, Gavin, has been diagnosed with Autism, a lifelong neurological disorder that impairs normal functioning of the brain, impacting development in the areas of social interaction and communication skills. "We started enrolling in the Surfers Healing camps when he was 2 years old." shares Reider. "The camps are free to families who want to participate. Parents congregate to cheer each other's children on and unite over this challenging diagnosis. The children are offered sensory relief and calmness on the water, along with a sense of pride and accomplishment on the surf board. It's a magical day of healing for everyone involved."

Snugfits™ can be found in several boutiques across the U.S. and Canada, or by visiting the company's website at Snugfits Inc. Priced at $20.00 with free shipping in the USA, the onesies and baby tees are perfect for a baby shower, birthday or holiday gift and can be gift wrapped in a reusable organza drawstring bag upon request. Wholesale inquiries are welcome. Further information about Snugfits™ baby apparel may be obtained by making contact through the website or by calling (910) 447-0120.
Snugfits Inc
Sara Reider
(336) 510-8859