Fishmate Pro Livewells Adds eCommerce to Web Site

Fishmate Pro, manufacturer of the only aluminum livewells on the market today, adds eCommerce to Web Site for the do-it-yourself fishing enthusiast.

Cedar Rapids, IA, May 29, 2008 --( Fishing Enthusiasts Can Now Buy Fishmate Pro Livewells Online.

Fishmate Pro has just completed a web site redesign that makes purchasing a custom fishing livewells easier than ever for the do-it-yourself fisherman. The new site has a full catalog of products and an easy to use cart and checkout system.

Dan Howell, president of Fishmate Pro, realized that at the rate his business was growing, an online shopping cart was a necessity to serve his customers. “Since we added the shopping cart to the site we’ve seen a 200% increase in sales. By upgrading our site we’ve been able to reach out to fishermen across the United States and make sure they get the best livewell for their style of fishing -- and the best quality livewell period.”

“Dan has a unique product for a very specific market. Our challenge was learning what fishermen needed from a shopping cart,” says Richard Moffitt of StratosFour, Inc. “Fishermen don’t want to be sold a livewell, they want to see their choices and buy the product they need for their individual boats. Dan builds custom livewell and we built a custom shopping cart for his website.”

With over a dozen styles and sizes of livewells, Fishmate Pro has raised the bar on boat accessories. The sturdy aluminum construction makes Fishmate Pro’s livewells an ideal product for the fisherman who wants to install a quality preservation system for fish and/or bait.

Todd Block, from Phoenix, Arizona had this to say about his purchase: "As a do-it-yourselfer I wanted to build a quality boat. With my 34" Fishmate livewell I get just that. Not only does my livewell work great, it looks fantastic. I mounted it in a 1436 flat bottom jon with plenty of room to spare. This product is a great addition to any boat."

Fishmate Pro, the only aluminum livewells on the market today, are custom-made, proudly in the heart of the USA. You can find Fishmate Pro Livewells on line at For more about StratosFour, Inc., visit

Fishmate Pro
Dan Howell