Ananas Introduces First ‘Eco-Line’

For each bag sold from the Ananas "Eco-Collection" 10 trees are planted by "Trees for the Future" in the Philippines. For each bag sold from Ananas Collection, 1 tree is planted by "Trees for the Future" in the Philippines.

New York, NY, June 05, 2008 --( In the spirit of giving back and responding to the worldwide push to go green, Ananas handbags are proudly introducing an Eco-line for this worthy cause.

For spring ’08 Ananas designer Jennifer Lagdameo, has developed an eco-line of bags that include some of their best selling silhouettes made in all-natural materials. Up to 50% of the proceeds from the sale of these new eco-bags are being donated to ‘Trees for the Future’ a non-profit organization that works with areas most affected by de-forestation. The funds raised by Trees for the Future are being used to replace this lost precious resource. Jennifer researched tirelessly to find a credible organization that would bring aid directly to the Philippines, the area that has most inspired her work and that she continues to rely on for design elements on her bags. Ananas signature wooden hardware is all custom-made in the Philippines and by restoring tree loss, Ananas is lessening the imprint they leave on the area- for each bag sold from the line 10 trees are planted by the organization. Trees for the Future was founded in 1989 and has been working to give rural areas suffering from the loss of forests, equipment and training to restore tree cover to their lands. Jennifer has always been strongly influenced by organic elements and is thrilled to have an opportunity to give back and establish a long-term relationship with a reputable charity.

Ananas’ ‘Eco Line’ starts with a super-chic and affordable canvas ‘Eco-Tote’ ($25), a sturdy bag great for shopping in the city or carting your shoes or your laptop. The tote is printed with sprawling tree branches. Jennifer actually took this image herself while vacationing in Paris and loved the photograph so much that she had it printed on fabric and incorporates it in the lining of all her bags.

Also for the first time, Jennifer is introducing a collection of Eco-bags in Waxwear, an ultra durable, completely stain and weather resistant material. The collection includes the best-selling Beatrice Hobo ($355), the classic carry-all Samantha ($399 large, $375 small), the zippered clutch Coco ($88) and the mini-messenger Aurora ($195). The sleek designs give the rugged material a chic and smart look and come in oak, tan, ebony and red.

Rounding out the Eco-Line is a gorgeous pouchette in abaca (a banana plant native to the Philippines). The Aki ($265) comes in indigo, charcoal, chartreuse and natural.

After four years spent in Tokyo, Jennifer found herself living in the Philippines where she was inspired by the traditional textile techniques and the indigenous materials. She started a small business designing and selling shawls made of pina, a traditional Philippine fabric made from the fibers of the pineapple plant. She soon branched out into bags and accessories and started using abaca fabric, another traditional fabric made from the abaca plant, which has since become a signature material in the Ananas range. Ananas launched with the Spring 2004 collection and soon expanded beyond abaca into a retro-chic collection of leather handbags that maintains a natural vibe by utilizing organic materials from the Philippines such as coconut shells, mother-of-pearl shells and polished native woods. As Ananas continues to evolve Jennifer is continuously experimenting and designing with new textiles and materials creating unique products that are unlike anything else on the market.

Jennifer is based in New York where her bags are handcrafted. The Eco-line will be available in spring ’08 at Ananas retailers and online at Ananas handbags are available at select boutiques and department stores nationwide, including Cusp, Verve, Anthropologie, and Bloomingdales. Fans of the line include Anne Hathaway, Cameron Diaz, Meg White and Jennifer Garner.

For any additional information, digital images or samples, please contact Nicola Parish of Parish Public Relations at (718) 369-7760 or via email at

Parish Public Relations . 808 Union Street, Suite 3C, Brooklyn, NY 11215. tel: 718.369.7760 . fax: 718.554.3473

Ananas Collection
Olivia Villanti
(718) 369-7760