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aigo™ First to Bring Portable HDTV to Both China and Europe

aigo™ USB TV dongles bring live HDTV to laptops and MP5 players in two major markets, adhering to both Chinese and European standards.

Beijing, China, June 07, 2008 --( Today aigo™ (Beijing Huaqi Information Digital Technology Co. Ltd.), the world’s leading portable storage device maker and one of China’s most recognizable consumer electronics brands, announced it is the first company in the world to develop USB TV dongles (used for watching TV on mobile devices) for both the Chinese and European markets.

aigo™ first released its USB TV dongle for the Chinese market in April, and today announced it has also developed a USB TV dongle that is compatible with European HDTV standards. Now, both European and Chinese customers can use an aigo™ USB TV dongle to watch high-definition television (HDTV) programming directly on their laptops, desktop computers, portable video players (MP4 and MP5) and portable navigation (GPS) devices.

Users simply plug the dongle into their PC or portable video (MP4 or MP5) player’s USB port to capture HD programming wirelessly from local TV stations. In China, users will be able to watch live Olympics programming from China Central Television (CCTV). An estimated 800,000 foreign visitors and 15 million local residents are expected to tune into the 2008 Olympic Games in China. Users in Europe will also be able to watch live local HDTV programming. The device costs approximately USD 100 and requires no subscription fee.

"Just in time for the Beijing Olympic Games, people across China, and now also in Europe, will have access to live HDTV on their laptops and portable video players,” said aigo™ President & Founder Feng Jun. “With this new technology, you’ll see people cheering for Olympic athletes from cafés, from taxis, from everywhere.”

The Chinese version of the USB TV dongle is built according to China’s new digital TV standard, DMB-T/H or DTMB (GB20600-2006) and uses the LGS-8GL5 chip set from California-based Legend Silicon. The European dongle is compatible with the European Telecommunication Standard Institute’s DVB-T standard.

This is the newest technology from aigo™, a Beijing-based company whose MP3 players, cameras and USB flash disks are popular among Chinese youth. This latest product launch is the result of aigo™ CEO Feng Jun’s strategy to invest heavily in R&D, making the company a technology innovator and well-recognized brand.

“Our goal is to promote the concept, ‘developed in China,’ as opposed to ‘made in China,’” said Feng Jun.

About aigo™
aigo™ (Beijing Huaqi Information Digital Technology Co. Ltd.) is the world’s leading portable storage device maker and a market leader in portable video and music players, audio reading tools, digital cameras, and electronics accessories. Founded in 1993, aigo™ refused to adopt an original equipment manufacturer (OEM) business model, but instead chose to become China’s strongest consumer electronics brand through aggressive R&D investment, coupled with strong marketing and branding. aigo™ operates R&D centers in Beijing, Shanghai and Shenzhen and 2007 global turnover was USD 800 million. Today aigo™ exports to 17 countries on five continents and distributes through more than 3,000 outlets. On the Web:

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Wei-Jean Garland

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