London, United Kingdom, June 10, 2008 --(PR.com
, an international chain of Internet portals focusing on home improvement, has announced it is launching a site for Russia named strojabc.ru. Russia is the sixth country where the portal chain has opened its branch, after Lithuania, Latvia, Poland, the UK and Germany.
Strojabc.ru information includes Russian and international news, as well as comprehensive articles on construction and home improvement. It also presents major construction trade fairs and competitions, both international and country-specific and provides access to more than 40, 000 construction contractors in Russia.
Hermis Preikstas, Marketing Director in Allconstructions.com, said:
“As the Internet today is offering a powerful capacity to distribute information to millions of users around the world, the significance of such websites as strojabc.ru cannot be understated. The number of users that a similar portal receives exceeds by far
the number of people attending the largest industry-specific exhibitions. In terms of the audience size, Internet portals also have an advantage over specialized catalogues and magazines, while offering much lower rates for advertising.“
Launching a site for Russia is a serious challenge for us, because the level of competition among similar websites in this country is very high. Our strong point is easy-to-access information and favourable prices for advertising. Besides, the distinct advantage of strojabc.ru is the fact that it belongs to the network of several national websites that are constantly exchanging country-specific information on construction and real estate markets.”
As its counterparts in the UK, Germany, Poland, Lithuania and Latvia, strojabc.com aims at increasing collaboration between construction markets of different countries by putting local construction companies in touch with their potential customers abroad.
Today, Russia is offering excellent marketing opportunities. It is becoming one of the most attractive strategic partners for western countries, due to the high rates of economic development. In 2005-2007, GDP growth was 6%, which is higher than average economic growth rates in Europe. Inflation rate in 2007 equalled 11.9%, however it is expected that by 2011 it will be reduced to 5-6%. The amount of foreign investments made 120 941 million dollars in 2007, which is twice as much as in 2006.
The Russian construction industry has recently seen a major revival: in 2007 it accounted for some 5.6% of the total Russian GDP and this share is steadily growing – in 2006 it was a mere 4.7%.
Having chosen Russia as a new platform for development, allconstructions.com intends to become an intermediary between the construction markets of Eastern and Western Europe.
For further details, please, contact:
Vytenio g.50, Vilnius