Dallas, TX, June 11, 2008 --(PR.com
)-- Telligent, a Dallas-based company with a recognized history of developing enterprise social computing software, announced today that Mercury Morris, 3-time NFL Pro Bowler and former player for the undefeated 1972 Miami Dolphins, will be their guest speaker during the Sports Marketing 2.0 Summit in Chicago on June 12.
An activist for The Gridiron Greats Assistance Fund, Morris will speak to the benefits of non-profit sponsorships, his move to social media with the launch of his Web-based business, and how adding social media has aided the Gridiron Greats in promoting its cause and increasing support donations.
The Sports Marketing 2.0 VIP Summit is a conference designed for online sports marketers. The event will take place in Chicago on Thursday, June 12, 2008, at the United Center from 1:00 p.m. – 8:00 p.m.
· Telligent is a sponsor for the event.
· Senior Sales Engineer of Interactive Solutions for Telligent, Mr. Adonis Bitar, will moderate a panel discussion on the topic of Social Networks from 4:30 p.m. to 5:15 p.m. and participate in “Open Mic on the Clock.”
· The Gridiron Greats Assistance Fund is a non-profit organization that provides financial assistance and coordination of medical and social services for retired NFL players and their immediate family.
“We are thrilled to partner with Mr. Mercury Morris to discuss how Web 2.0 and social software can positively impact online sports marketers. This event will serve as a think-tank for those interested in learning how to leverage new technology to help drive awareness and support for their teams though online communities.” Tom Edwards, Vice President of Sales & Marketing, Telligent.
“The Sports Marketing 2.0 VIP Summit gives our Sports & Entertainment team the opportunity to share leading practices and insight on the future of online sports marketing. We are excited to be a sponsor.” Ken Vernon, Director of Marketing, Telligent.
"Web 2.0 has changed the way fans, sports properties and brands interact. I've organized the Sports Marketing 2.0 VIP Summit so the online sports marketing ecosystem can capitalize on these changes. By bringing together sports teams, governing bodies, brand marketers, agencies and software application providers, and by sharing ideas and building relationships with others working in the space, we are finding success faster than we would have on our own." Pat Coyle, Founder, Sports Marketing 2.0.
"The Gridiron Greats Assistance Fund is thrilled to be a part of the Sports Marketing 2.0 Summit. Mike Ditka and the rest of our organization realize the significant role social media can play in raising funds and awareness for non-profit organizations," says Jennifer Smith, Executive Director of the Gridiron Greats Assistance Fund. “We are pleased to have one of the Gridiron Greats, Mercury Morris, participate in this important and informative event and are thankful to Telligent for including us as part of our ongoing partnership.”
Telligent announcement: http://telligent.com/news/archive/sports-marketing-2-0-summit-mercury-morris-
Gridiron Greats Web site: http://www.gridirongreats.org/
Telligent is a leader in enterprise ready solutions for online communities and social networks. Telligent’s flagship offering, Community Server, provides a fully integrated platform that utilizes social media to enhance customer relationships and brand engagement, increase ROI, and provide channels for customer insight and feedback. With its software solutions and extensive service offerings, Telligent empowers collaboration for many of the world’s largest brands. Clients include: Associated Press, Conde Nast, Dell, Electronic Arts, GlaxoSmithKline, Honda, Intel, Mazda, Microsoft, MSNBC, MySpace.com, National Geographic, the NFL, and Visa. For more information, visit Telligent.com.