Atlanta, GA, June 13, 2008 --(PR.com
)-- After months of negotiations Music Is My Business (MIMB) delivered 5 -time Grammy award winning super producer, Bryan-Michael Cox as the official face and spokesperson of the Heineken Red Star Soul Tour (HRSS) for 2008, further branding Heineken’s unique national music tour.
By fusing music through all elements of brand-development, Music Is My Business provided strategy to Heineken suggesting the need for a fresh, influential, yet authentic face to champion the importance of the successful Heineken Red Star Soul Tour and the Heineken Independent Achievement Award. To announce the partnership , Music Is My Business, Black Baby Inc’s Director of Operations, Donald Bowie and Heineken held a Bryan-Michael Cox listening session and media day in New York City. Press and media were invited to the studio to speak one-on-one with Bryan about his upcoming album, new group “Dirty Rose” and most importantly about his participation with the 2008 Heineken Red Star Soul Tour and the Independent Achievement Award.
"This is our second year working with Heineken and creating something new is important; merging a celebrity like Mr. Bryan-Michael Cox and Heineken made sense. He's a leading super producer/songwriter who has flourished behind-the-scenes and built his brand with legendary hit records. Now he's ready to share his story and talent" said Music Is My Business CEO, Aaron Arnold. "Bryan's accomplishments and progression represent exactly what The Heineken Red Star Soul initiative is all about. Creating a platform for true Soul/R&B artists and fans to celebrate the music, the talent and the hard work."
In addition to serving as the spokesperson for the tour, Bryan-Michael Cox will perform in select cities on the tour. The star-studded lineup for the 2008 Heineken Red Star Soul concert series will also include: Raheem DeVaughn, Chrisette Michelle, Lyfe Jennings, and Dwele, among other featured artists. The tour kicks off August 6 in Los Angeles and continues on to New York, Chicago, Cleveland, Atlanta, Washington D.C., Dallas, Detroit, and Philadelphia.
Music Is My Business (MIMB) is a fully integrated music company, based in Atlanta. MIMB houses several divisions including: MIMB Music (artists, producers & writers) MIMB TV & Film, MIMB Marketing & Brand Development. CEO Aaron Arnold is a former Sean "Diddy" Combs' assistant. Prior to working at Bad Boy Records, Aaron was a Senior Brand Executive at Hill & Knowlton (NY). Music Is My Business has consulted for brands such as ESPN, Heineken, The United Nations' World Food Organization and MTV's Making The Band, Platinum Selling Artists, Danity Kane. For more information visit www.musicismybusiness.net or contact Tania Parker, email@example.com or 404.808.6439
Bryan Michael-Cox has written and produced chart topping songs for powerhouse artists like Mary J. Blige, Mariah Carey and Usher. And for his work with these icons, he scored his highest accolades to date: a Grammy Award for Best R&B song - "Be Without You" (songwriter award) in 2007, a Grammy Award for Best Contemporary R&B Album - The Emancipation of MiMi (producer award) in 2005 and a Grammy Award for Best Contemporary R&B album – Confessions (producer award) in 2004. Bryan's talent has afforded him 19 Billboard number one hits and the SESAC Songwriter of the year award seven consecutive years from 2000 - 2007.For additional information on Bryan-Michael Cox or Black Baby Inc. contact Kristi Henderson, firstname.lastname@example.org or 917.468.7675.
Heineken Red Star Soul is a proprietary event demonstrating Heineken's continued commitment to bringing consumers innovative and electrifying musical experiences. For more information about Heineken Red Star Soul concert dates, locations and performance lineups, as well as information about the Heineken Independent Achiever Award, selection committee members and each recipient, log on to www.heinekenredstarsoul.com