New Yogurt Bar in Chicago Installs IDS Menus Digital Menu Board System

Holbrook, NY, June 14, 2008 --( IDS Menus™, a leading supplier of Digital Menu Boards, announced a recent installation of its Digital Menu Board display system in Berry Chill, a new Yogurt Bar in Chicago, Illinois. Berry Chill opened its first location in January 2008. Two more locations are planned to open in the upcoming months. Berry Chill provides their customers with a daily menu of Original chilled yogurt, and rotating flavors that include Chocolate Amaretto, Pina Colada and Pink Guava (lactose-free). Customers can customize their yogurt or choose from a list of signature creations. Berry Chill prides itself on having a commitment to the community, providing its customers the health benefits of their custom made yogurt, and the overall enjoyment of the in-store experience.

IDS Menus provided Berry Chill with a turnkey solution that included creative content, the Scala Infochannel software package and expert project management. The installation includes four LCD screens at the order counter- two for menu purposes, and two for Berry Chill’s promotional efforts, including their clothing line, nutritional information and charitable efforts in the community. Powered by InfoChannel, Berry Chill’s digital signage network can be easily scaled to incorporate additional locations that are currently under construction.

Berry Chill’s main goal in installing digital signage was to “Wow” their customers, exceeding expectations on every level. In addition, Berry Chill desired to educate customers about the healthy benefits of yogurt. With IDS Menus Digital system, both of these goals have been met.

Michael Farah, Founder and CEO of Berry Chill explains more about the project and how IDS Menus has helped his Yogurt Bar. “The Digital Menu Board system that IDS Menus installed has exceeded my expectations. The entire process went very smoothly, from the customer service I received to the superior work of their design team. The digital system that was installed was an exact fit for the environment and overall brand image that Berry Chill desired to implement. Our customers have reacted very positively towards the IDS digital content. I would definitely refer IDS Menus to anyone considering a Digital Menu Board system for use in their food establishment.”

According to Bryan Lesseraux, V.P. of Marketing at IDS Menus, “The Berry Chill digital menu system was an ideal project for IDS. We didn’t have to convince Berry Chill of how important digital signage could be to their establishment, and they encouraged us to develop innovative, eye-catching content. We really admire Berry Chill’s business model and we look forward to helping them grow their business.”

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” IDS Menus is a certified partner of Scala, Inc. which provide the InfoChannel broadcast suite of software to IDS’ digital products. Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit To view a brief video about the benefits Digital Menu boards can bring to your business, visit

IDS Menus
Larry Drago
800-542-9779, ext.237