India’s First Health Insurance Comparison on Voice Channel by

Delhi, India, June 15, 2008 --( the comparative insurance portal has launched for the first time in India, a new platform where the customer gets connected to insurers instantly when he/she applies on has already been very successful in achieving the leadership position amongst insurance information and application portals in India.

This insurance application engine will allow customers to get the benefit of comparison live, without any hassles. The new functionality introduced has already created a lot of buzz among the insurance seekers and insurers in the market

How does it work?
An applicant applies online on and system executes the application which is tied to a number. As part of the application, prerecorded audio file explains the options available to the insurance seeker. The caller is given the choice to select from four different insurers with whom he wants to speak first.

Whats in it for me?
The platform enables insurers to get connected to the insurance seeker when he/she is actually looking to buy an insurance. That ways keep up the promise to provide insurers with an interested applicants. strongly believes that the platform launched will be an answer for the problems of insurers and it will also improve the customer experience.

About, provides a comparative platform to insurance seekers and insurers for Life and Non-Life Insurance. asks applicants to fill out a simple form asking their profile and requirements. Once they post their request, a comprehensive engine evaluates the applicant’s requirements against the sourcing criteria of BimaDeals partners. It thus provides Insurance providers with leads, which are of the exact profile that the Insurance companies/agents want to source. The number of insurance seekers getting registered on the website is increasing with a pace of more than 100%. Sister concern- is an established online lead aggregator for personal financial services.

Micro Financial Services Ltd
Swati Arora