MarketingSherpa 5th Annual B-to-B Demand Generation Summit in Boston, MA (Oct 5-7) and San Francisco, CA (Oct 26-28)

Microsoft, HP Software, Boxtone, Siemens and Exeros Inc. to present Case Studies at the MarketingSherpa B-to-B Demand Generation Summits in Boston (Oct 5-7) and San Francisco (Oct 26-28). More than 550 marketers are expected to attend these events. Complete agenda is at

Warren, RI, June 18, 2008 --( MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketing professionals, is holding its 5th Annual Business-to-Business Demand Generation Summit in Boston and San Francisco this October. These three-day summits feature exclusive business-to-business marketing research, expert presentations and 19 practical Case Studies presented by B-to-B marketers from large, mid-sized and small companies, such as Microsoft, VOIPshield Systems, Cisco, Exeros Inc. and Siemens. The agenda and info are available at:

Attendees will learn how to:

-Boost lead capture and conversion by combining search, database and social community marketing
-Increase lead volume by up to 900%
-Boost ROI by streamlining global lead generation and qualification practices
-Use professional networking tools for brand awareness and lead generation
-Increase landing-page conversions by focusing on search intent as the trigger

For the first time ever, attendees can choose to purchase the Expert B-to-B Marketer’s Training Package and take part in a one-day Landing Page Optimization Professional Certification Course. This one-day online course will help attendees learn proven techniques for achieving maximum results. Upon completion, participants will receive a printed certificate and the status of having achieved Professional Certification as an expert in Landing Page Optimization.

For more information, including a full agenda go to:

About MarketingSherpa Inc.
MarketingSherpa is a research firm publishing Case Studies, benchmark guides, and how-to instructions for experienced marketing professionals. 237,000 marketers read MarketingSherpa publications every week.

Praised by The Economist, Harvard Business School's Working Knowledge Site and, the firm is now celebrating its 8th anniversary. For complimentary Case Study newsletters, visit or call toll-free in North America: (877) 895-1717.

Amanda Mehlhoff