Atlas Copco CMT USA Hires 90octane for Sales Lead Generation

The Denver-based interactive marketing agency launches microsite to sell used drilling rigs.

Denver, CO, June 18, 2008 --( Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world leading provider of industrial productivity solutions, is partnering with Denver-based interactive marketing agency 90octane to increase sales of used, deep-hole drilling rigs. 90octane developed and hosts a user-friendly, informative microsite featuring an Interactive Rig Locator, or Flash-based system pinpointing available equipment by region.

The site,, will connect prospects from the construction and mining industries interested in used rigs with sales representatives.

“Through this microsite, Atlas Copco CMT USA hopes both to increase our sales of used rigs and reduce the turnaround time of each rig. We picked 90octane as our partner as we felt they offered both the technical and the marketing expertise to achieve our goal, and the enthusiasm and responsiveness to meet our deadline,” said Joanna Canton, Marketing Communications Director for Atlas Copco CMT USA.

About Atlas Copco CMT USA
Atlas Copco Construction Mining Technique USA LLC is responsible for the sales, aftersales service and rental of equipment for surface and underground rock excavation, exploration drilling, rock reinforcement, ground engineering, water well, oil and gas drilling. The company is headquartered near Denver, Colorado and is part of the Atlas Copco Group, a world leading provider of industrial productivity solutions. Employing approximately 330 people, Atlas Copco CMT USA extends its reach through a nationwide network of sales and service stores and specialist drilling distributors. More information is available on

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit

Rosemary Riley