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Printerland and Lexmark Team Up in Education Initiative

VAR Printerland to increase market share through education and the help of Lexmark.

Manchester, United Kingdom, June 21, 2008 --( VAR Printerland has pledged to delve even deeper in to the education sector with the help of manufacturer Lexmark and is launching the project with a massive rugby giveaway.

The drive has already seen educational clients increase to 45% and now Printerland is set to broaden its scope further, encouraging all manufacturers to provide for the sector.

To capture even more of the education market, an entire department dedicated to education has been set up. Devoted education account managers and support teams will offer technical assistance for a whole range of printer manufactures, including Lexmark, Xerox, Oki, Samsung and Brother.

As a main sponsor of Sale Sharks, Printerland is providing tailor-made education promotions. This features a nationwide Guinness Premiership Rugby programme for schools where Printerland is offering 1000 free tickets to school children.

Marcus Harvey, Lexmark channel sales director said: “Lexmark is very excited about the investment and commitment demonstrated by Printerland. Our proven heritage of providing unique solutions in the education arena stands us in good stead to work with Printerland.”

VAR Printerland MD, James Kight said: “I’m really happy to be leading the field into the education market. The support we’ve had from both suppliers and schools has been phenomenal and we hope in partnership with Lexmark to build on this success even further.”

Established in 1993, Printerland has built up substantial revenues allowing it to maintain a large stock holding. By concentrating on matching customer needs and utilising economies of scale Printerland passes on lower costs to customers.

Partnerships with major manufacturers allow Printerland to offer a huge range of printers from well known brands such as Xerox, Oki, HP, Brother, Lexmark, Epson, Samsung and Canon. In addition, manufacturer backing gives continual access to product training and support, leading to skilled, motivated sales staff.

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About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you get more done at

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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Samantha Woolstencroft

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