Jonäno Eco Chic Apparel Launches New Website with Fresh Offerings

Jonäno, a Pittsburgh, PA-based Apparel Company, launches its new website, offering up fresh additions to their trademark ecoKashmere and eColorgrown collections available wholesale and retail online at

Pittsburgh, PA, June 22, 2008 --( Jonäno is pleased to announce the launch of the new face of their official website at, offering a range of designer organic clothing for women and babies available for direct and resale purchasing. The website officially went online on June 20th, 2008. The new website, realized in collaboration with the website development agency POD1, offers the enhanced ability to shop by collection, explore the jonäno mission and values, delve into catalogs and press releases and locate a store.

‘About Jonano’ hosts a video where designer Bonnie Siefers explains the inspirations, fabrics and environmental philosophy behind the Jonäno Collections. New collection offerings include sweet summer frocks in colorgrown organic cotton inspired by the beaches of Brazil as well as Angel Wing tunic dresses in their trademark ecoKashmere fabrics that feel soft as cashmere without the cashmere cost.

The ‘News and Events’ allows visitors to explore press releases, fashion shows and trade events, and register for upcoming shows. The spring/summer collection is rich and natural fibers such as bamboo blends and organic cotton as primary materials. Additional elements such as lycra are added for stretch and crease-resistance. The collection has been designed with attention to detail and focus on combining natural elements which provide added-value to the wearer.

In the ‘Our Community’ section, visitors can page through Bonnie’s ‘Designers Diary’ including entries highlighting the Breast Cancer Research Foundations Hot Pink Party. Bonnie is a member of the foundation’s Survival Circle Program and supports research through donations generated by the sales of a designer Daffodil Tee printed on certified organic cotton.

Finally, while the ‘Wholesalers’ area gives specific details about opportunities for resellers. An Environmental and Business Policy ensures that wholesale buyers will shop with peace of mind knowing that the organic apparel they purchase is made ethically and sustainably.

Jonano designs, manufactures, distributes and retails organic fashion including organic women’s apparel, a baby line of organic bamboo clothing, organic spa and medical uniforms; brand names include Jonäno, Sami Baby, Eco Scrubs, ecoKashmere, and eColorgrown.

The company’s resellers network currently comprises specialty boutiques and Whole Foods/ Whole Body stores across the USA, Canada, Australia, France, Scandinavia and the UK.

Bonnie Siefers