Charlotte, NC, June 23, 2008 --(PR.com
)-- Fusion Pro Variable Data software from Printables allows companies to simply add variable data to marketing materials. Different marketing studies have shown that variable data properly done will improve the response rate of many direct mail pieces.
The software allows clients to appeal directly to targeted markets by varying both the graphics and the text of a direct mail piece when and where desired.
If a potential client has bought a red car in the past the software allows the flexibility of placing pictures of the newer model cars all colored red on that mail piece. While the next piece made have all blue colored vehicles because that is the color they bought last time.
This is just one simple illustration of how business can start targeting the customer using the data that is collected with each purchase.