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ECC Life & Style, LLC.

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ECC Life & Style Shirt Sold for $55,000 During Charity Auction. Gatorade Soaked Shirt Worn by Celtics Head Coach Doc Rivers.

ECC Life & Style created a custom hand-stitched white dress shirt for Celtics Head Coach Doc Rivers to be worn in the NBA Finals and is now most expensive dress shirt ever as it was auctioned for charity this week for a record-breaking $55,000.

Boston, MA, June 27, 2008 --( When ECC Life & Style created a custom hand-stitched white dress shirt for Celtics Head Coach Doc Rivers to be worn in the NBA Finals little did they know this white shirt would receive the worldwide recognition it now has thanks to Celtics Captain Paul Pierce dumping red Gatorade on Rivers as he was wearing it. Yes, this high quality custom made shirt today became the most expensive dress shirt ever. The shirt was auctioned for charity this week and went to an anonymous bidder for a record-breaking $55,000.

“We are honored to have designed this historical shirt for Doc and are pleased to see the major impact it will now have on local organizations due to success of the auction,” said Shawn Harris, ECC Life & Style CEO.

The highly sought after shirt was constructed with single-needle tailoring and featured mother-of-pearl buttons, hand-cut and turned cuffs, a hand-cut collar and the industry’s first ECC Real Signature Ô monogram.

About ECC Life & Style, LLC.
ECC Life & Style LLC is a Boston-based leading luxury lifestyle apparel company for rising professionals, professional athletes, and entertainers. ECC members currently include Boston Celtics Head Coach Doc Rivers, New England Patriots Jarvis Green and Eric Alexander, Major League Baseball Legend Luis “El Tiante” Tiant, and numerous other athletes and corporate leaders throughout the United States. While ECC prides itself on its genuine bespoke menswear, ECC is currently working on several new lines including the Luis Tiant Guayabera which will feature the former pitching ace’s signature and number on the back collar, and ready-to-wear items to include jeans and casual tees.

Contact: Jeff Gulko
(617) 304-7339

Contact Information
Gulko Consulting
Jeff Gulko
617 304 7339

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