RestoreMax from MensMax.com Chooses Email for Summer Splash
RestoreMax™ Penis Skin Care Treatment by MensMax at: www.MensMax.com will launch a highly targeted email campaign on July 8, 2008. The strategy is to capitalize on the RestoreMax™ brand's ability to relieve chafing, irritation, and heat rash - especially during the hot summer months.
The campaign will launch using several subject lines in order to test for effectiveness. The subject lines will be altered so that some lines focus on savings while others focus on product benefits. "The great thing about a controlled email effort is that we can test several different lines to determine what is most effective to our buyers.", Michael Dugan, President of MensMax.com™ explained. "Through testing, we can refine our message and our strategy to maximize the impact of the brand RestoreMax and the email campaign."
Since the word "penis" is taboo at most email houses, and it can be easily blocked by many spam filters, the creative message must work without using the word.
"When you are selling RestoreMax, the first ever penis skin care treatment, and you can't use the word 'penis', it feels as if your hands are tied behind your back. To compensate, we have attempted to communicate the sensitive nature of the product, and we have linked to the home page rather than the order page on our site. This way, the person clicking will get more precise information about the product than the email message can communicate," Dugan explained.
Men all over the world need to take care of the skin on their penis, but most men probably never think about doing this. MensMax (www.mensmax.com) identified the need for penis skin care and has launched, RestoreMax™, a revolutionary penis skin care cream containing special ingredients to help improve the texture, elasticity.
For additional information on RestoreMax™ contact, Michael Dugan, or visit www.mensmax.com. RestoreMax™ is available on the website.
MensMax (www.mensmax.com) is a research and development company created to seek, identify, and market products that can help improve life for men. RestoreMax is the first product introduced by MensMax, and it is generating so much demand that the company has accelerated its efforts to introduce more revolutionary products for men.