Fandom-Inspired Fashion Sees Growing Momentum in India
A quiet but powerful cultural shift is sweeping across India — one that blends identity, nostalgia, and fashion into wearable art. The country’s fan merchandise industry is booming, fueled by a growing community of young consumers who proudly wear their passions. At the center of this movement is The Banyan Tee, a homegrown brand that’s turning fandom into a lifestyle.
Dublin, CA, April 30, 2025 --(PR.com)-- As digital entertainment and online communities reshape youth culture in India, a new segment within the fashion industry is emerging: fandom-inspired apparel. Young consumers, influenced by films, music, and internet culture, are seeking clothing that reflects their personal interests and affiliations.
Brands are responding to this shift by designing apparel that integrates pop culture references in subtle and relatable ways. Among them is The Banyan Tee, a homegrown brand that has gained traction by creating collections rooted in popular culture moments.
Founded in 2019, The Banyan Tee initially operated as an online store, offering limited-edition drops and collaborating with digital content creators. The company has since expanded its reach to fashion marketplaces, quick-commerce platforms, and airport retail locations.
According to co-founder Nimish Shrivastava, the brand focuses on developing designs that “resonate with fan communities through meaningful references.” The approach aims to provide an alternative to conventional graphic fashion by connecting with consumers on a cultural level.
Industry observers note that as India's fanbase becomes more expressive and brand-aware, demand for fandom-driven fashion is likely to rise. Brands like The Banyan Tee are positioning themselves to cater to this evolving market by planning wider distribution, expanded product lines, and additional collaborations with content creators.
Brands are responding to this shift by designing apparel that integrates pop culture references in subtle and relatable ways. Among them is The Banyan Tee, a homegrown brand that has gained traction by creating collections rooted in popular culture moments.
Founded in 2019, The Banyan Tee initially operated as an online store, offering limited-edition drops and collaborating with digital content creators. The company has since expanded its reach to fashion marketplaces, quick-commerce platforms, and airport retail locations.
According to co-founder Nimish Shrivastava, the brand focuses on developing designs that “resonate with fan communities through meaningful references.” The approach aims to provide an alternative to conventional graphic fashion by connecting with consumers on a cultural level.
Industry observers note that as India's fanbase becomes more expressive and brand-aware, demand for fandom-driven fashion is likely to rise. Brands like The Banyan Tee are positioning themselves to cater to this evolving market by planning wider distribution, expanded product lines, and additional collaborations with content creators.
Contact
The Banyan Tee
Nimish Shrivastava
+91 6263930660
https://thebanyantee.com
Nimish Shrivastava
+91 6263930660
https://thebanyantee.com
Contact
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