Beverly Hills, CA, July 13, 2008 --(PR.com
)-- WCW, Inc., manufacturers of the Natural Form Mattress with patented Self Adjusting Technology, announced the appointment of WideGroup :: Interactive as the company's new advertising agency as part of a new plan to increase market share, improve branding and customer service, and expand to new markets.
WCW, Inc. has been recognized as the world’s leader in the technological advancement of mattress and bedding products for over 20 years. With a state-of-the-art R&D and manufacturing facility in upstate New York, WCW, Inc. has secured 13 worldwide patents for its innovations in the consumer bedding industry, by providing the only clinically proven mattress that provides anatomically correct support for the neck, back, and spine, while eliminating pressure points.
WideGroup is an interactive agency with over 9 years of experience, which specializes in web design, rich media, branded desktop applications, social and viral media, as well as marketing and advertising consulting.
Since partnering in April to redesign Natural Form’s website, the business relationship between WideGroup and WCW has only grown; and after an intense review, the firms announced an expanded partnership, with WideGroup assuming the role of agency of record after having beaten three other undisclosed agencies.
“WCW sells a technologically advanced product and we strongly believe that technology will be the best way to connect with our affluent and sophisticated customers. WideGroup has shown all the qualities we were looking for in a partner and feel that together we can achieve the results we seek” said David Tilley, Director of Sales at WCW, Inc.
"We are thankful for the opportunity to partner with a company with such great products, and the vision needed to help grow its business," said Alexis Posternak, President/Creative Director at WideGroup :: Interactive. “We are all dreamers here at WideGroup and believe that what happens while we sleep can be key to what we can achieve while awake.”
Under terms of the agreement, WideGroup will be responsible for the company's online media planning and buying, creative campaigns, web development, strategic planning, video productions, social media initiatives and back end system integrations. The deal is valued at around 3.5 million dollars.
About WCW, Inc.
WCW, Inc. has been recognized as the world’s leader in the technological advancement of mattress and bedding products for over 20 years and has secured 13 worldwide patents for its innovations in the medical and consumer bedding industry. Throughout the world, Hilton Garden Inn currently furnishes their guestrooms exclusively with their Patented Self Adjusting Technology under the name The Garden Sleep System and the technology is also used in Hospitals worldwide for medical use. WCW, Inc. has a state-of-the-art R&D and manufacturing facility in upstate New York, and a company owned retail store in Bennington, VT.
Hoosick Falls, New York
Toll Free: 1.866.677.2156
About WideGroup :: Interactive
WideGroup :: Interactive specializes in web design, rich media, branded desktop applications, social and viral media, as well as marketing and advertising consulting services which provide clients with the captivating user experiences of tomorrow, today.
Founded in 1999, WideGroup has worked with a broad spectrum of A-list clients such as DreamWorks SKG, America Online, Inc., Carl’s Jr., Bank of America, Universal Studios, and Lotus Cars, to name a few. Their broad spectrum of services work together with their technologies to provide clients with the most effective and strategic rich media solutions to meet all of their business needs.
1601 Cloverfield Blvd., South Tower, 2nd Floor
Santa Monica, CA 90404
Toll free: 1.888.WIDEGROUP (943.3476)