Charlotte, NC, July 16, 2008 --(PR.com
)-- In today’s workplace, a 25-year tenure with the same company is rare. Ailene Forbis, Quality Director at SelmarQ, joined the firm at its inception in 1983 and last month celebrated her 25th anniversary there. According to the U.S. Department of Labor, the median tenure for workers with their current employer is 4.0 years. Even for women with Ms. Forbis’ industry experience, the median term is only 9.3 years.*
A Charlotte native, Forbis’ experience in the marketing industry spans several decades. She started at Cargill, Wilson & Acree and then McConnell-Downs and The Downs Group before finding a home at SelmarQ (formerly Selective Marketing Communications, Inc.) where she has served in various roles.
Working closely with the people who benefit from her experience and services is what Forbis finds most rewarding. She believes that retaining employees and clients are closely tied, Forbis said “that’s why we are committed to providing every client with the highest level of quality possible. We measure our success by the success of our clients – both the business and the people.”
The agency boasts an average employee tenure of over 15 years, and typically maintains client relationships for more than double the industry average term of four years.
“Ailene is the heart, soul, and conscience of our business,” remarked Jeff Rothe, president of SelmarQ. “Her acute eye for consistency, congruence, and syntax is a vanishing talent in today’s culture of text-speak and three-letter acronyms. That’s especially important to our clients, who are particularly concerned with strengthening their brands. They appreciate the key role that Ailene plays in our operation. What’s more, Ailene’s deep-rooted sense of propriety and business ethics has a strong influence on our staff. The value she brings to our group is immeasurable.”
SelmarQ Brands’ Best Friend® specializes in brand stewardship and marketing design. Their association of business development professionals focuses on increasing business while enhancing brands and building customer loyalty. SelmarQ works with firms headquartered across the U.S. as well as Europe and the Pacific Rim.
*U.S. Department of Labor, Bureau of Labor Statistics Report, September, 2006