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Receive press releases from By Email RSS Feeds: Unveils India's First Just-for-Women Private Portal, India's First Just-for-Women Online Destination for Private Shopping, Expressions and Enlightenment, Today Announced the Official Launch of Its Website.

New Delhi, India, July 17, 2008 --( is dedicated to women and allows visitors to Shop their Private items, manage their Health & Wellness Activities, Express their heart out and, Enlighten them by getting Expert Advises. It offers privacy, choice and convenience of shopping in multiple ways. Apart from shopping, this website also opens up a different world of freedom of expression in a private space concentrating solely on women's thoughts, perception, health and well being by offering blogs, various tracking tools, health reminders, expert counseling and reading materials.

“How bold are we yet, even at the mid of 2008 when women are moving so ahead and many of them are on the top of the world? How many women in our daily lives, go to Intimate wear counters in stores, and discuss lingerie the way they discuss everything else? Do we really go to a chemist shop and ask for a packet of emergency birth control pills so easily. You can surely find a girl roaming around a chemist shop and waiting until she sees no male customers around there. There are so many unwanted results out of inhibitions; of not buying and using a protection. Many times – you want something really important and you compromise with your wishes and needs out of inhibitions and many societal issues. There was this need for their ultimate freedom to buy anything they want and the way they want,” said Navin Pandey, CEO,

He adds “We aim to offer everything which is private and intimate to Indian women. When we say private, we also make sure we ship their orders discreetly. And not just shopping – we are preparing a platform for them to keep well informed, planned and express themselves. We have many more exciting women centric plans to launch in future. We will unveil them as they mature and worked out”.

Meenu Sharma, Manager – Customer Experiences, reveals “We are motivated with very satisfactory feedback we received from all our customers in our test run. From a remote area in Assam to somewhere deep down in south India, we experienced happy and content customers everywhere”.

Speaking on the occasion, Richa Katara, Head – Product Management said, “We have categorized these products on our website in such a way that it is easy for visitors to quickly find things they want to buy. We are one of those very few Indian shopping websites to display multiple detailed images and have an exact Size/Color selection tool straight from our available inventory”. services include:

Private Shopping - Women can shop for their private needs of Bras, Panties, Bridal Sets, Sexy Lingerie, Contraceptives, Sex & Sensual Items. It is also going to offer some very private accessories related to their intimate style and preferences. It has varied range of products in terms of brands, sizes, colors and, prices. In short, there are more then 1600 product options from 50+ brands, in 75+ categories, pricing from Rs.50/- to Rs. 2000/-. Quality of these products are guaranteed as their sourcing is managed straight from genuine brands & manufacturers. This includes some leading brands like Groversons Paris Beauty, Tweens, WearInsanity, Bodycare, Misst, Poems, Pigeon, MaidenBeauty, Sona, Feather Line, Only Color, Tipsy, Kamasutra, Durex, Kohinoor, Moods, Eva and, Sunova.

Unlike other shopping websites, is the only Indian website so far, to converge the online and offline shopping model by keeping its own real time inventory. This ensures guaranteed express delivery and meeting customer's expectation on every end. Having multiple payment options it eases the shopping process by accepting credit cards, online banking, direct deposits in banks, cash cards and mobile payments. It also offers various shipping options starting from a regular 2-3 days delivery to express deliveries as fast as 3 hours in Delhi/NCR and next day in major metro cities.

Health Calculators - Women can calculate and estimate their Period Dates, Ovulation/Fertile Days and Pregnancy Dates.

Free Health Reminders - takes care of all. Members can save their specific dates and frequency of their Menstruation Dates, Clinic Visits and, other important concerns. Once they set their record, It automatically sends them email & SMS reminders in advance, when they are about to come.

Blogs - Women here express their heart out. They write their blogs on many topics like Relationships, Career, Men, Sexual Experiences and, Health issues.

Expert Answers - It has more then 10 expert groups where visitors can post their questions and seek answers. arranges to get advises and post them back on the website for people to read and understand things better.

Articles - It is an ever growing knowledge base. These articles are compiled from various sources, guiding visitors on many topics that concern them.

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Contact Information
Navin Pandey

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