Tucson, AZ, July 22, 2008 --(PR.com
)-- One of the simplest –and least costly- ways to get media attention, writing a news release that is informative yet interesting enough to catch the discerning eye of most journalists is no easy feat. The problem is leading to a staggering loss of media exposure for small business owners and entrepreneurs who can’t afford to hire expensive PR firms to handle their publicity.
To assist independent entrepreneurs and small business owners, Helen Graves of Crackerjack Online Marketing has developed a new online seminar, “How to Create Effective Press Releases – Even If You’re Not a Writer.” More information about the seminar may be found at http://www.snipurl.com/prdetail_ab
Graves (who bills herself as the Grand Poohbah of Crackerjack Marketing & Online Strategy) says the key is writing a release that goes beyond the humdrum and demands attention. “I know it sounds obvious, but most people aren’t doing it that way.”
“The old fashioned dull-as-dishwater media release is not serving us here,” says Helen Graves, author of “Toss the Rules Out the Window: 12 Actions to Break the Marketing Mold and Create Success YOUR Way!”
She adds that many independent business owners fall prey to seeing the press release as an opportunity to pitch their products or services. Graves cautions that nothing will bore a journalist –or a potential client- faster than an obvious sales pitch. “It’s crucial to give the reader a story, not an advertisement. The trick is to learn how to sort the hype from the human interest.”
Helen Graves has a free screening inventory to find out if a release is “fit to print,” located online at http://www.CrackerjackOnlineMarketing.com/pr_list.htm. The checklist helps determine what is missing that could prevent a release from being picked up by the media.
“Armed with a little knowledge, small business owners can get their fair share of media exposure without spending a fortune,” says Graves.
Crackerjack Online Marketing
(520) 326-8595 P
(251) 217-0141 F