New Leadership Book “FREIDDD YOUR MIND” Introduces a Modern Decision-Making Model for the AI Era
Author Brandon Knight unveils the FREIDDD® Leadership Model, built inside one of the world’s most AI-forward companies.
Las Vegas, NV, May 06, 2026 --(PR.com)-- As AI rapidly reshapes markets, workforce dynamics and business itself, the pressure on leadership to make great decisions has never been higher. In response, leadership expert and global customer experience executive Brandon Knight announces the release of his new book, “FREIDDD YOUR MIND,” the foundational work behind the FREIDDD® Leadership Model, a modern decision-making framework specifically for the AI era.
Traditional leadership models were not designed for AI-driven complexity. As a result, many leaders struggle to recalibrate how they make decisions, creating a growing gap between what today’s environment demands and the mental skills leaders rely on. Knight’s new book addresses that gap.
“Leadership today is about making great decisions under constant change,” said Knight. “The AI era requires leaders to master a new convergence of skills. FREIDDD® Leaders make decisions that are financially responsible, emotionally intelligent, and data-driven— and they do so with clarity and confidence.” Knight developed the FREIDDD® model while serving in senior leadership roles within highly AI-forward organizations, including Zoom, where he currently serves as Global Head of ZCX Evangelism.
Rather than retrofitting legacy leadership frameworks, he designed, tested, and deployed an entirely new decision-making model inside real-world enterprise environments. The results drove measurable impact—and demand from leaders for a scalable framework they could apply themselves. That demand led to FREIDDD®, a patented leadership model built specifically to help leaders navigate AI-era decision-making.
What “FREIDDD YOUR MIND” Delivers 2 The book is the first step in becoming a FREIDDD Leader, establishing the mindset and principles required to lead effectively amid AI disruption.
Readers will learn:
- The core principles of the FREIDDD Leadership Model for great decisions.
- How three critical decision-making skills converge in the AI era for decision-making.
- Deep-dive on AI impact with individual leadership skills.
- How to think about decision-making today and going forward.
In an era defined by volatility, uncertainty and rapid technological change, decision-making has become the defining leadership capability.
“Leadership isn’t just about making decisions—it’s about improving how you make them,” noted Christy Glen, Industry Leaders Magazine.
Media and industry leaders echo the urgency for a modern leadership reset:
“In today’s economy, the best leaders aren’t just visionary; they have financial literacy skills. It’s a leadership imperative.” — Melissa Houston, Forbes Magazine
“Anyone leading anything needs to rethink their assumptions and approach. Leaders urgently need new systems to understand AI’s impact and prepare for hyper-volatility to accelerate.” — Jim VandeHei and Mike Allen, Axios: Behind the Curtain
About the Author
Brandon Knight is CEO and Founder of FREIDDD, LLC, a thought leader, keynote speaker, and culture advocate focused on modern leadership. He currently serves as Global Head of ZCX Evangelism at Zoom and has previously led customer experience practices for Intelisys and Telarus, as well as serving as Managing Director for CX-Sherpa. Knight has held leadership roles with Humana, Sprint, Travelers, and others, and has served dozens of Fortune 1000 organizations. He sits on the Boards of Employbridge and Channel Futures and is the author of “FREIDDD YOUR MIND.”
Availability
Brandon Knight is available for guest speaking, book signings, podcasts, broadcast interviews, teaching sessions, corporate events, book festivals, tech conference and leadership events and webinars.
Book Launch:
“FREIDDD YOUR MIND” book launch, Tuesday, April 14, 2026, 5:30 PM, Clark County Library, 1401 E. Flamingo Rd, Las Vegas, NV 89119.
TED Speech:
TEDxApex 2026, Saturday, April 18, 2026, Cary, North Carolina
Media Inquiries / Interview Requests:
David Knight, Media Relations, FREIDDD.com david.knight@FREIDDD.com
Traditional leadership models were not designed for AI-driven complexity. As a result, many leaders struggle to recalibrate how they make decisions, creating a growing gap between what today’s environment demands and the mental skills leaders rely on. Knight’s new book addresses that gap.
“Leadership today is about making great decisions under constant change,” said Knight. “The AI era requires leaders to master a new convergence of skills. FREIDDD® Leaders make decisions that are financially responsible, emotionally intelligent, and data-driven— and they do so with clarity and confidence.” Knight developed the FREIDDD® model while serving in senior leadership roles within highly AI-forward organizations, including Zoom, where he currently serves as Global Head of ZCX Evangelism.
Rather than retrofitting legacy leadership frameworks, he designed, tested, and deployed an entirely new decision-making model inside real-world enterprise environments. The results drove measurable impact—and demand from leaders for a scalable framework they could apply themselves. That demand led to FREIDDD®, a patented leadership model built specifically to help leaders navigate AI-era decision-making.
What “FREIDDD YOUR MIND” Delivers 2 The book is the first step in becoming a FREIDDD Leader, establishing the mindset and principles required to lead effectively amid AI disruption.
Readers will learn:
- The core principles of the FREIDDD Leadership Model for great decisions.
- How three critical decision-making skills converge in the AI era for decision-making.
- Deep-dive on AI impact with individual leadership skills.
- How to think about decision-making today and going forward.
In an era defined by volatility, uncertainty and rapid technological change, decision-making has become the defining leadership capability.
“Leadership isn’t just about making decisions—it’s about improving how you make them,” noted Christy Glen, Industry Leaders Magazine.
Media and industry leaders echo the urgency for a modern leadership reset:
“In today’s economy, the best leaders aren’t just visionary; they have financial literacy skills. It’s a leadership imperative.” — Melissa Houston, Forbes Magazine
“Anyone leading anything needs to rethink their assumptions and approach. Leaders urgently need new systems to understand AI’s impact and prepare for hyper-volatility to accelerate.” — Jim VandeHei and Mike Allen, Axios: Behind the Curtain
About the Author
Brandon Knight is CEO and Founder of FREIDDD, LLC, a thought leader, keynote speaker, and culture advocate focused on modern leadership. He currently serves as Global Head of ZCX Evangelism at Zoom and has previously led customer experience practices for Intelisys and Telarus, as well as serving as Managing Director for CX-Sherpa. Knight has held leadership roles with Humana, Sprint, Travelers, and others, and has served dozens of Fortune 1000 organizations. He sits on the Boards of Employbridge and Channel Futures and is the author of “FREIDDD YOUR MIND.”
Availability
Brandon Knight is available for guest speaking, book signings, podcasts, broadcast interviews, teaching sessions, corporate events, book festivals, tech conference and leadership events and webinars.
Book Launch:
“FREIDDD YOUR MIND” book launch, Tuesday, April 14, 2026, 5:30 PM, Clark County Library, 1401 E. Flamingo Rd, Las Vegas, NV 89119.
TED Speech:
TEDxApex 2026, Saturday, April 18, 2026, Cary, North Carolina
Media Inquiries / Interview Requests:
David Knight, Media Relations, FREIDDD.com david.knight@FREIDDD.com
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FREIDDD
David Knight
215-704-0401
freiddd.com
David Knight
215-704-0401
freiddd.com
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