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New Microsoft Marketing Book: Product Launch the Microsoft Way by James Mastan, Founding Principal of the Blue Rain Marketing Management Consulting

Learn the insider marketing and product launch secrets, tips, techniques and best practices of the Microsoft Marketing Machine to increase marketing ROI, get to market faster, lower costs, and accrue higher revenue.

Redmond, WA, July 23, 2008 --( Product Launch the Microsoft Way is a comprehensive marketing and product launch playbook, providing detailed knowledge of all the business and marketing efforts required for an effective product launch and post-launch sustaining marketing. This new title distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth “How-to” for all aspects of pre- and post-launch marketing. Public relations, strategy, channel and partner programs, customer programs, positioning, post-launch sustaining marketing and much more are covered in-depth in this unique book.

Insider Knowledge Revealed, Real-World Learning

Microsoft is well-known for its marketing expertise. In Product Launch the Microsoft Way, James Mastan reveals inside knowledge of the business and marketing requirements for an effective product launch based on proven, real-world Microsoft product launch concepts and techniques. Companies of all sizes and in any industry will benefit from this knowledge. Learn the end-to-end business and marketing concepts and product launch best practices based on Mastan’s personal experience in leading and participating in multiple product launches over 14 years as Director of Marketing at Microsoft. New marketers, highly experienced marketers, and technical product developers, will acquire knowledge to maximize pre- and post-launch marketing effectiveness and help career development.

Unique Content, Over 100 Figures and Charts

The unique content of the book covers important marketing and strategy topics not well covered, or not covered at all, in existing publications. “Mastan’s detailed and pragmatic approach to teaching launch concepts and techniques based on his extensive Microsoft experience really nails the topic. Fills a significant gap in marketing and product launch knowledge” says Pam Radford, Group Account Director for McCann Relationship Marketing (MRM) Worldwide. The book contains over 100 figures and charts to clearly explain marketing and business launch topics. Product Launch the Microsoft Way is available at (, Barnes & Noble ( and at other fine book retailers. To learn more about the book or Blue Rain Marketing, visit

About the Author

James Mastan is a highly regarded marketing and business strategy expert, speaker, and founder of Blue Rain Marketing, LLC, a premiere Northwest business/marketing strategy and marketing program execution consulting firm. Mastan has 14 years of Microsoft marketing and launch experience, and over 20 years of overall experience creating effective business and marketing strategies and programs that have delivered significant business value to his clients. Learn more at

Book Specifications

Title: Product Launch the Microsoft Way
Author: James Mastan
Published: June 2008
Publisher: Commercio Press, LLC
Page Count: 420
Cover: Hardback, 4-color dust jacket
ISBN-13: 978-0-6152-0946-3
Library of Congress Catalog Card Number: 2008928828
Copyright: Copyright (c) 2008 James P. Mastan, All Rights Reserved
Price: $49.99 U.S.

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Contact Information
Blue Rain Marketing, LLC
James Mastan

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