DTC Sightholder Lakhi Group Now Marketing Patented Diamond Brand Pristine Hearts via Polygon

DTC Sightholder, Sparklers International DMCC based in Dubai, and part of the Lakhi Group, announced today they will be using the Polygon marketplace as a strategic component in marketing their patented diamond brand, Pristine Hearts.

Dubai, United Arab Emirates, July 24, 2008 --(PR.com)-- Pristine Hearts is an exclusive collection of diamonds that captures the meaning of true love in all its facets, in the form of a heart that appears to float within the diamond. Seven years of rigorous research went into developing the Pristine Hearts diamond, the only diamond in the world with a true heart shape inside, visible from the crown and the pavilion view. Pristine Hearts has 73 facets and is crafted by master craftsmen from a very select range of rough material. Each Pristine Heart is unique with individual identification numbers and is available in high qualities only – J to SI and above and 25 pointers up in size.

Sparklers International DMCC will be using Polygon for purposes of reaching out and locating prestigious retailers worldwide, to carry the new and truly unique diamond brand.

Deepak V. Lakhi, Managing Director of Sparklers International DMCC said, “Polygon provides us with a marketing tool appropriate for today’s business needs and competitive environment. While trade shows remain an important component of most companies’ marketing strategy, Polygon lets us leverage the power of the Internet to reach a global community of retail stores. This is a more cost effective use of marketing dollars.”

“Today’s retailers are looking for a way to set themselves apart, to fight back against the tendency of the consumer to commoditize diamonds, at least in their minds,” said Jacques Voorhees, Founder and President of Polygon. “Branded diamonds is one answer, and Polygon offers a broad array of online services to help diamond and jewellery brands leverage the Internet, not to compete with their retail distributors, but to locate retail partners and assist those partners communicating the brand’s information to the public.”

To learn more about Pristine Hearts, please visit www.sparklersdmcc.com or call +971.50.645.2562.

About Lakhi Group
Lakhi Group, a DTC Sightholder, in operation since 1944, is one of the world’s largest diamond manufacturers by volume and offers polished diamonds in an impressive range of 4900 fixed assortments. Besides manufacturing small diamonds, Lakhi Group also manufactures large sizes from one fifth to two carats and higher. Make is excellent, certified by well known labs, as well as by in-house diamond graders and range in all colours and clarities. Lakhi Group’s new and exciting diamond and jewellery brands include; Pristine Hearts and Del'âme. With its head office in Mumbai, Lakhi Group also has established offices in New York, Toronto, Antwerp and Dubai.

About Polygon
Polygon, in operation since 1984, is the jewellery industry’s largest and most active business-to-business online marketplace. At present, thousands of retail jewellers, gem and jewellery industry suppliers, and others in the trade, in aggregate conduct millions of dollars a day in transactions. Polygon's features include one of the largest combined inventories of polished diamonds in the world: over $3 billion at wholesale value. Polygon also includes active discussion forums and databases for coloured stones, finished jewellery, and watches. Polygon is a membership organization that provides suppliers the most cost effective way to sell fine jewellery, diamonds, coloured stones, and watches; and provides retailers the most efficient means for sourcing such product. Polygon members also exchange valuable information and views of industry trends.

A subsidiary of Mediagrif Interactive Technologies Inc. (TSX: MDF), Polygon has offices in Denver and Montreal, and has jointly established offices in in Dubai, Mumbai, and Hong Kong to support its global expansion.


For more information:

Sparklers International DMCC – Middle East Representative
Deepak V. Lakhi
Address: Gold Souk, M – 07 Royal Diamond Building and 45 G Almas Tower, Dubai, U.A.E.
Tel: +971.4235.2542, Mobile: +971.50.645.2562, Fax: +971.4235.0993
Email: deepak@sparklersdmcc.com
Web: www.sparklersdmcc.com

Marketed By – Lakhi Group
Prakash V. Lakhi
Address: 579 Fifth Avenue, Suite 1220, New York 10017, U.S.A.
Tel: +1.212.829.0725, Fax: +1.212.829.0371
Email: prakash@vishinda.com
Web: www.pristinehearts.com

Claudia Schmidt
Tel: +971.4329.2151, Fax: +971.4329.2256
Email: cschmidt@polygon.net
Web: www.polygon.net
Claudia Schmidt