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Ice It by Bebe Z

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Ice It by Bebe Z Selects Relations PR & Marketing as Public Relations Agency of Record

Tampa, FL, July 24, 2008 --( Relations PR & Marketing today announced it has been selected as agency of record for Ice It by Bebe Z, Inc., following a competitive agency review.

Relations PR & Marketing will launch a pro-active effort to raise the company profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations, product launches, events, and trade show strategy. Ice It by Bebe Z is a high-end custom apparel company that combines beautiful fabrics with the brilliance of Swarovski crystals, rhinestones and studs to create unique and unparalleled clothing designs.

“Relations PR & Marketing was the obvious choice to work with because they demonstrate a clear understanding of our company and the fashion industry,” said Bebe Ziegler, President and CEO of Ice It by Bebe Z. “We are confident they will be a strong partner as we spread our story in multiple regions on a multi-platform basis.”

Through solid relationships with local and national media, Relations will work to create, define and mold the image of Ice It by Bebe Z that will confirm the company’s status as a powerhouse in the fashion industry. They will highlight the transformation of Ice It by Bebe Z from a “back bedroom” company to a prestigious leading designer in the competitive fashion industry.

“As a fellow female business owner, I can truly relate to the success story of working hard and following your dreams,” said Robin Adkins Vosler, CEO of Relations PR & Marketing. “We’re extremely proud to be partnered with Ice It by Bebe Z, and we are very excited to contribute to their continued success.”

About Relations PR & Marketing
Relations PR & Marketing is a leading full service public relations firm specializing in PR, marketing, and special events. Since its start in 2005, Relations has helped countless clients develop and deliver their message to both local and national media. Their services include, but are not limited to, development of integrated marketing and branding plans, writing and distribution of press releases and media alerts, design and creation of promotional materials, special events marketing, and reputation management.

About Ice-It by Bebe Z, Inc.
Ice It by Bebe Z, Inc. began six years ago in the back bedroom of CEO Bebe Ziegler’s Tampa home when she made herself a crystallized Buccaneers tank top. When she realized how in-demand the shirts were with female sports fans, the concept of Ice It by Bebe Z was born. The mission is to create unique lines of apparel tailored to individuals with a passion for fashion, as well as life. The beautifully designed apparel combines high-end fabrics with the brilliance of Swarovski crystals, rhinestones and studs in a customized logo or motif. Since the start of the company, they have manufactured and distributed unique, high-quality fashion apparel that is both comfortable and flattering to the female and male body. Collections by Bebe Z include corporate, pro sports, automobile, non-profit, as well as private label designs. Ice It by Bebe Z is a signed licensee with organizations such as the National Hockey League, Collegiate Licensing Company, MGM Consumer Products’ PiNKiTUDE line, and Discovery Communications’ successful TV shows Miami Ink and LA Ink.

Contact Information
Relations PR & Marketing
Robin Adkins Vosler

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