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G.A.P Adventures Announces Launch of Affiliate Marketing Program

Toronto, Canada, July 28, 2008 --( G.A.P Adventures, the world leader in adventure travel, announced today its partnership with Commission Junction, a global leader in affiliate marketing and the leader in driving revenue for the travel industry through the affiliate marketing channel. G.A.P Adventures is one of the first adventure travel companies to launch an affiliate marketing program. Overall, adventure travel is one of the fastest growing travel segments.

“We selected Commission Junction for its experience in managing and growing affiliate programs in the travel industry,” said Dan Christian, Director of eCommerce for G.A.P Adventures. “We have been very impressed with the initial uptake of the program and sales activity to date.”

G.A.P Adventures offers Web-site publishers up to 5% commission for each online booking they produce. Interested publishers can apply to the G.A.P Adventures affiliate program through Commission Junction or by visiting the affiliate sign-up page located on G.A.P Adventures Web site.

Commission Junction is the affiliate marketing provider of choice for America's largest retail Web sites. Among the retailers listed in The 2008 Internet Retailer Top 500 Guide, 53 percent of those with third-party affiliate marketing partners have selected Commission Junction – more than all other affiliate marketing providers combined.

“We are thrilled that G.A.P Adventures has chosen Commission Junction to play a pivotal role in the launch of its new affiliate marketing program and we are confident that we can help the company to meet and exceed its marketing and sales goals,” said Jennifer Lovette, Director of Advertiser Development-West at Commission Junction. “Leading travel companies like G.A.P. Adventures recognize that when affiliate marketing is well-coordinated with other efforts, such as search engine marketing (SEM), their programs can become strategic assets that drive sustainable revenue.”

About G.A.P Adventures
G.A.P Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 85,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G.A.P Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit and

Contact Information
GAP Adventures
Kira Zack

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